The Birth of Bizora: Climbing Decision Trees and Defeating Tax Complexity with Rho

When I started Bizora, I wasn’t chasing the next big startup, I was trying to solve a problem that had worn me down for years. 

Working in international tax at EY, I would spend hours, sometimes days, trying to find answers to complicated tax issues with no direct solution. These tax questions were never simple and always contained layers of complexity. Like navigating a decision tree, you began with a core tax question, added in nuances, then layered on foreign jurisdictions. Before long, you’re left scratching your head and wondering why you chose this profession in the first place. 

That pain and frustration became the seed for Bizora. 

Why Bizora Exists 

Bizora exists because real-world tax research isn’t simple. It’s rarely just about looking up a rate  or a rule. It’s about understanding how disparate, moving pieces collide in practice. 

Take State Nexus, for instance. On the surface, it seems straightforward, are you doing business in a state or not? But in reality it looks more like this: employees travel for work, remote teams are spread across jurisdictions, sales touch multiple states, and rules overlap in confusing ways. Each layer adds complexity, and each complexity adds risk if you miss something. 

That’s where Bizora comes in. We wanted to give CPAs the same support that AI has given engineers. But what happens when you get a complicated question that has no quick search results or the AI output is filled with hallucinations? Bizora builds out structured AI responses, the kind of technology you expect from the 21^st century. 

Bizora and Rho: Lean, fast, and sustainable. 

Building Bizora isn’t just about the product. It’s also about keeping the company itself on solid footing. With my background in accounting, I knew managing payroll, expenses, and runway could either be a huge distraction or an invisible process. 

I first heard about Rho over dinner in Santa Monica with a few other founders. I was eating glazed salmon when someone told me about their current model, a financial platform with a dedicated account manager. Honestly, I didn’t believe it right away. I’d heard that pitch before and I expected promises up front and delays later. 

But, I signed up with Rho, despite my hesitation. And in the very first week, I was proven wrong. 

We had an urgent issue pop up on a Saturday night. I sent an email half-expecting to hear back Monday morning. Instead, I had a response in fifteen minutes, with the problem solved on the spot. That kind of responsiveness is rare, especially in banking, where things often move at a snail’s pace. 

For me, that was the moment I realized Rho wasn’t just “handling the banking side.” It was becoming part of the way I run Bizora. Lean, fast, and sustainable.  

Building Bizora, One Decision at a Time 

Being a founder means managing a constant stream of decisions. Some are big, like brand positioning or entering new markets. And others are small but carry a daily weight, like whether you spend Sunday morning reconciling expenses or talking to customers. 

For me, Rho was one of those decisions that made all the others easier. It keeps the financial side clean and reliable, which frees me up to focus on the challenging part, building Bizora into the platform I know it can be. 

And that’s the real lesson of building a company: it’s not just about vision or grit but about setting up the right partners so you can keep moving forward. Bizora is here to help CPAs move fast and fix tax. With Rho, I get to experience the same support in how I run my own business. One decision at a time.

By Adam Tahir, CEO of Bizora