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Rho, the business banking platform, is excited to unveil its latest brand campaign, “The Father of Accounting”, at this year’s AICPA Engage, the accounting profession’s largest annual gathering.
The campaign celebrates the legacy of Luca Pacioli, the 15th-century mathematician who pioneered double-entry bookkeeping and unknowingly “created” the torments that accountants heroically wrestle with to this day.
500 Years Later, Still Causing Headaches
The campaign stars none other than Luca Pacioli himself, the 15th-century polymath who gifted the world double-entry bookkeeping from his candlelit study in 1494.
As he pens his Summa De Arithmetica, Pacioli "predicts" with uncanny accuracy the daily frustrations that still plague accountants over 500 years later:
- Clients who ask for last-minute tax advice (without fail)
- The December scramble for CPE credits that makes Black Friday look civilized
- Trial balances that refuse to balance, always off by that maddening $0.10
- "Quick questions" that turn into three-hour explanations of basic tax law
- The same missing receipts, just now they're digital and somehow still lost
In short: Pacioli may have revolutionized accounting, but he also created 500 years of job security for therapists who specialize in accountant burnout. Unless, of course, you use Rho.
Behind the Campaign
Produced in partnership with Umault, The Father of Accounting brings Renaissance-era storytelling to modern financial frustrations.
The campaign reimagines Luca Pacioli in his 15th-century study, documenting not just the principles of double-entry bookkeeping, but seemingly "predicting" all the professional headaches that would plague accountants for centuries to come.
The joke is simple: these pain points feel so universal and timeless, it's as if Pacioli himself ordained them back in 1494. The campaign treats modern accounting frustrations as historical inevitabilities - until Rho finally breaks the cycle.
Why Rho for Accountants
Rho recognizes that behind every frustrated accountant is a toolkit that hasn't evolved with the times. While Pacioli's principles remain unchanged, the way accountants work shouldn't.
The company has built a banking platform that addresses those 500-year-old pain points through streamlined expense management, automated workflows, and the recently launched Rho Partner Portal.
"We can't fix CPE credits being a pain or cousins asking you for free tax advice, but we can make managing your clients' cash and closing their books significantly less painful," says Dominic Daley, VP, Partner Program. "The Partner Portal represents our commitment to building tools that actually solve the real challenges accountants face every day."
The Rho Partner Portal enables accounting firms to manage their entire book of business from a single dashboard. Key features include:
- Easy team provisioning: Fixed roles for security and efficiency, eliminating the need to juggle credentials across clients
- Streamlined client management: Request account access, set permissions, and manage connections without the traditional access provisioning headaches
- Simplified onboarding: Real-time tracking and minimal friction reduce those critical first-touch errors that can damage client relationships
About Rho
Rho is the banking platform with everything businesses need to manage cash, control spending, and automate finance busywork. Rho offers corporate cards, banking, treasury, expense management, free bill pay, accounting automation, and more in one integrated platform backed by award-winning concierge service.
For more information about Rho and our Accountant Partner Program visit rho.co/accountants
Rho is a fintech company, not a bank or an FDIC-insured depository institution. Checking account and card services provided by Webster Bank N.A., member FDIC. Savings account services provided by American Deposit Management Co. and its partner banks. International and foreign currency payments services are provided by Wise US Inc. FDIC deposit insurance coverage is available only to protect you against the failure of an FDIC-insured bank that holds your deposits and subject to FDIC limitations and requirements. It does not protect you against the failure of Rho or other third party. Products and services offered through the Rho platform are subject to approval.
Investment management and advisory services provided by RBB Treasury LLC dba Rho Treasury, an SEC-registered investment adviser and subsidiary of Rho. Rho Treasury investments are not deposits or other obligations of Webster Bank N.A., or American Deposit Management Co.’s partner banks, are not FDIC insured, are not guaranteed and may lose value. Investment products involve risk, including the possible loss of the principal invested, and past performance does not future results. Treasury and custodial services provided through Apex Clearing Corp. and Interactive Brokers LLC, registered broker dealers and members FINRA/SIPC.
This content is for informational purposes only. It doesn't necessarily reflect the views of Rho and should not be construed as legal, tax, benefits, financial, accounting, or other advice. If you need specific advice for your business, please consult with an expert, as rules and regulations change regularly.
Any third-party links are provided for informational purposes only. The third-party sites and content are not endorsed or controlled by Rho.
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