Top 5 Venture Capital Firms Investing in Augmented Reality Startups

If you're building an Augmented Reality (AR) startup, knowing which investors fund your space is critical when preparing to raise capital. Finding the right partner is about more than just a check; it’s about securing support from someone who understands your vision for the future of AR and mixed reality.

To help, our team at Rho has curated this overview of the top venture capital firms investing in the AR space. We hope it helps you quickly identify relevant investors for your fundraising conversations.

Just raised, or about to? Set up your financial stack with Rho in minutes. We provide business banking, corporate cards, and bill pay—all built for startup teams moving fast.

Which VC Firms in Augmented Reality Are Right for Your Stage?

Whether you're just starting out or getting ready for an exit, connecting with the right investors is key. Here’s a brief look at some of the top VC firms in augmented reality, organized by the stages they typically invest in.

Pre-seed and Seed VC Firms in Augmented Reality

Seed funding is the initial capital used to get your business off the ground, often before you have significant revenue. For AR startups at this stage, technology-focused venture capital firms like The Venture Reality Fund and Anorak Ventures are active investors.

Early Stage VC Firms in Augmented Reality

Early-stage funding, which includes Series A and B rounds, helps companies with a proven product scale their team and market presence. Several early-stage VC firms in augmented reality, such as Adit Ventures, Parkway Venture Capital, and The Venture Reality Fund, focus on this growth phase.

Late Stage VC Firms in Augmented Reality

Late-stage venture capital is for mature companies looking to expand significantly, prepare for an IPO, or consider acquisition. Investors in this space include Adit Ventures and Parkway Venture Capital, which provide capital for scaling established businesses.

Keep in mind that some VC firms, including Rogue VC, invest across multiple startup funding stages.

Here is a more detailed look at the top VC firms focusing on the Augmented Reality sector. We've included key details about their investment stages, geographic focus, and what makes each firm a compelling choice for founders.

1. The Venture Reality Fund/VRF

The Venture Reality Fund, or VRF, is a specialized firm that invests in AI and spatial computing. Based in California and founded in 2016, they focus on technologies shaping the digital future.

VRF has a clear concentration on immersive technologies, backing companies from seed to early-stage venture rounds. Their portfolio includes notable successes like Owlchemy Labs and Phiar Technologies, both acquired by Google.

This firm is a strong match for founders building technically complex products in the AR, VR, and AI sectors. If you are at the seed or early stage, VRF's focused expertise could be a significant asset.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: AI, Spatial Computing, Augmented Reality, Virtual Reality
• Geographical presence: Burlingame, California
• Founded year: 2016
• Notable portfolio companies: Strivr, Wave, and Baobab Studios
• Portfolio size: 64 investments
• Track record: 9 exits, including two acquisitions by Google

You can refer to their website here.

2. Adit Ventures

Adit Ventures is a New York-based firm that invests across various stages, from early-stage ventures to secondary markets. With a significant asset base and a broad network of limited partners, they operate with a wide investment mandate.

The firm is known for backing ambitious, high-growth companies, including some of the most recognized private technology businesses like SpaceX and Flexport. Their portfolio shows a focus on established leaders rather than a narrow industry or technology theme.

Adit Ventures is a good fit for founders of well-established companies with significant traction who are seeking growth capital or liquidity. Their experience with late-stage and secondary investments makes them a relevant partner for mature startups.

• Investment stages: Early Stage Venture, Late Stage Venture, Secondary Market
• Industries of focus: Augmented Reality, FinTech, Cyber Security, Space Travel
• Geographical presence: New York, New York
• Founded year: 2014
• Notable portfolio companies: SpaceX, Animoca Brands, Flexport, Rubrik
• Portfolio size: 25 investments
• Track record: 6 exits

You can refer to their website here.

3. Anorak Ventures

Anorak Ventures is a San Francisco-based firm that invests in what it calls "transformational people and technology" at the earliest stages. Founded in 2016, they concentrate on providing seed and early-stage capital to ambitious founders.

The firm has a clear focus on deep-tech sectors like augmented reality, computer vision, and robotics. Their portfolio includes major successes like Anduril Industries and Flexport, showing their ability to back companies that achieve massive scale.

Anorak Ventures is a great potential partner if you are a founder working on a technically ambitious product at the seed or early stage. Their track record suggests they are a good fit for teams building in the AR, VR, and robotics spaces.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Augmented Reality, Computer Vision, Robotics, Virtual Reality, Video Streaming
• Geographical presence: San Francisco, California
• Founded year: 2016
• Notable portfolio companies: Anduril Industries, Flexport, Rec Room, Mux, Osso VR
• Portfolio size: 97 investments
• Track record: 9 exits

You can refer to their website here.

4. Parkway Venture Capital

Parkway Venture Capital is a New York-based firm that invests from early to late stages. Founded in 2019, they focus on a range of technology sectors, including generative design, health tech, and the metaverse.

The firm is distinguished by its investments in high-profile, deep-tech companies. Their notable portfolio includes AI leader xAI and robotics unicorn Figure, signaling a focus on backing ambitious, category-defining businesses.

Parkway is a strong potential partner for founders building capital-intensive, technically complex products. If your company has a proven concept and is ready to scale, their experience across growth stages could be valuable.

• Investment stages: Early Stage Venture, Late Stage Venture
• Industries of focus: Augmented Reality, Health Care, IoT, Sustainability, Generative Design
• Geographical presence: New York, New York
• Founded year: 2019
• Notable portfolio companies: xAI, Figure, SandboxAQ, Lyft
• Portfolio size: 50 investments
• Track record: 16 exits

You can refer to their website here.

5. Rogue VC

Rogue VC is a New York-based firm founded in 2020 that backs founders with ambitious ideas in deep technology and emerging culture. They invest across multiple stages, from seed to late-stage venture rounds, seeking out what they call "radical founders."

The firm's focus on deep tech is clear from portfolio companies like Streem, an AR remote-assistance platform, and PortalOne, a mixed-reality gaming startup. This signals an appetite for technically complex products and founders with unconventional approaches.

Rogue VC is a strong potential match for founders building in sectors like AR, AI, or biotech, especially those with a unique vision. Their broad investment stage focus makes them relevant for companies raising seed capital or later growth rounds.

• Investment stages: Seed, Early Stage Venture, Late Stage Venture
• Industries of focus: Deep Technology, Augmented Reality, AI, Biotechnology, Space Travel
• Geographical presence: New York, New York
• Founded year: 2020
• Notable portfolio companies: Streem, PortalOne, The Riveter, Reperio Health
• Portfolio size: 22 investments

You can refer to their website here.

What This Tells Us About The VC Scene for Augmented Reality Companies

This group of investors shows that the funding environment for augmented reality is active, with capital available from both specialized and generalist firms. There is a notable concentration of VCs focused on seed and early-stage rounds, which is positive for founders developing new technology and establishing their market position. This suggests a healthy appetite for new ideas in the AR sector.

From a geographic standpoint, the firms on this list are located in the main US venture centers, New York and California. For founders, this highlights the importance of building connections within these key areas. Our goal with this overview is to give you a starting point for identifying the financial partners who align with your company's stage and vision.

Raise Confidently with Rho

Focusing on the right investors saves you critical time and energy during a fundraise. We hope our list gives you a clear starting point for your conversations.

Once you've secured funding, Rho can help you set up your financial stack in minutes. This allows your team to get back to building your business without delay.

We help you manage your new capital with integrated business banking, corporate cards, and bill pay. Our goal is to give you the financial tools you need to grow your company.

FAQs about Venture Capital Firms Focused on Augmented Reality

Which US venture capital firms focus on AR?

Many leading AR investors are based in the US, particularly in tech hubs like Silicon Valley and New York. Firms like The Venture Reality Fund and Anorak Ventures are key players, focusing on seed and early-stage AR companies.

Are there AR-focused venture capital firms in Europe?

Yes, the European VC scene for augmented reality is growing. While many prominent funds are US-based, firms across London, Berlin, and other hubs are actively investing in AR, VR, and other immersive technologies. Local accelerators can be a great entry point.

What do pre-seed VC firms look for in an AR startup?

At the pre-seed stage, investors focus heavily on the founding team's technical expertise and vision. They want to see a compelling prototype or a clear plan for solving a significant problem with your AR technology, even before you have revenue.

How do I find early-stage investors for my AR company?

Start by researching firms that have previously invested in AR or related deep-tech sectors. Attending industry-specific events and building relationships through warm introductions are effective ways to connect with partners who understand your market and technology.

How can Rho help after I raise from a venture capital firm?

Once your funding is secured, our platform helps you manage it effectively. We provide integrated banking, corporate cards, and payment tools designed for fast-growing companies. You can get set up with Rho in minutes.