Top 5 Venture Capital Firms Investing in Beauty Startups

For founders in the beauty and wellness space, preparing to raise capital means knowing who to talk to. Finding the right venture capital firm—one that truly gets the consumer products industry—is a crucial first step.

To help you with your search, our team has curated this overview of the top VC firms investing in beauty. Use this guide to quickly identify potential partners who are active early-stage investors in your field.

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Which VC Firms in Beauty Are Right for Your Stage?

Knowing who to approach is crucial at every point, whether you're an early-stage company or preparing for an exit. This is a quick overview of which VC firms in the beauty industry invest at each stage.

Pre-seed and Seed VC Firms in Beauty

This is the earliest stage of funding, intended for founders who need capital to develop their initial product and find market fit. Some beauty-focused VC firms that invest at this stage include Sputnik ATX, Electric Feel Ventures, and Fab Co-Creation Studio Ventures.

Early Stage VC Firms in Beauty

Early-stage funding, which includes Series A and B, is for companies with established traction that are ready to scale their teams and growth. You might consider approaching consumer product venture capital firms like VMG Partners or Fernbrook when you reach this point.

Late Stage VC Firms in Beauty

Late-stage capital supports mature companies as they expand into new markets or prepare for an exit, such as an acquisition or an initial public offering (IPO). Both VMG Partners and Fernbrook are examples of venture capital firms that participate in these later rounds.

Keep in mind that some VC firms invest across multiple startup funding stages.

Here is a closer look at the top VC firms that invest in the beauty sector. We have included key details about their investment stages, geographic focus, and what makes each firm a potential fit for founders like you.

1. VMG Partners

VMG Partners is a venture capital and private equity firm that focuses on building iconic consumer brands. They partner with founders and management teams to accelerate growth and create lasting value in the market.

The firm is known for backing high-growth companies in sectors like beauty, wellness, and food and beverage. Their portfolio includes major success stories like the skincare brand Drunk Elephant and Quest Nutrition, which had a $1 billion exit.

VMG could be a great partner if you're a founder of a consumer brand with demonstrated traction and ambitions to become a household name. They invest across stages, from seed to late-stage, offering support for companies ready to scale.

• Investment stages: Seed, Early Stage Venture, Late Stage Venture, Private Equity
• Industries of focus: Beauty, Personal Care, Consumer Goods, Food and Beverage
• Geographical presence: San Francisco, California
• Founded: 2005
• Notable portfolio companies: Drunk Elephant, Spindrift, KIND Healthy Snacks, Justin’s

You can refer to their website here.

2. Fernbrook Capital Management LLC

Fernbrook Capital Management invests in early-stage, tech-enabled companies that directly face consumers. They focus on brands with strong potential in the modern retail environment.

The firm has a clear interest in consumer goods, with a portfolio that includes the successful clean-beauty brand Beautycounter. Their investments show a pattern of backing companies that blend technology with strong consumer appeal.

Fernbrook could be a strong partner if you are building a tech-forward consumer brand, especially in the beauty industry. They are a good fit for founders who value experience in direct-to-consumer strategy and scaling.

• Investment stages: Seed, Early Stage Venture, Late Stage Venture, Convertible Note
• Industries of focus: Beauty, Consumer Goods, E-Commerce, Food and Beverage, Retail
• Geographical presence: New York, New York
• Founded: 2016
• Notable portfolio companies: Beautycounter, Ember Technologies, Birdwell Beach Britches

You can refer to their website here.

3. Sputnik ATX

Sputnik ATX is an Austin-based venture capital fund and startup accelerator program. They focus on supporting "maker-founders"—entrepreneurs who are actively building their products.

The firm combines capital with a hands-on accelerator, showing a preference for founders deeply involved in product creation. Their portfolio is diverse, with investments in companies like LAMIK, a vegan cosmetics brand, signaling an interest in the beauty sector.

Sputnik ATX is a good match if you are an early-stage founder who would benefit from an accelerator environment. Their focus on "maker-founders" suggests they value technical or product-oriented leaders.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Beauty, Fashion, Retail, Enterprise, Mobile
• Geographical presence: Austin, Texas
• Founded: 2017
• Notable portfolio companies: LAMIK, Vybe, Cognitive View, Lodgeur

You can refer to their website here.

4. Electric Feel Ventures

Electric Feel Ventures (EFV) is the venture capital arm of Electric Feel Entertainment, an entertainment company. The firm invests in early-stage consumer packaged goods and consumer technology startups.

EFV’s portfolio highlights a focus on brands with strong influencer or celebrity ties, such as Chamberlain Coffee and Goodles. This indicates a strategy of backing companies that can leverage cultural relevance to grow quickly.

This firm is a great potential partner for founders building consumer brands that align with pop culture. If your go-to-market strategy is built around influencers or creators, EFV’s connections to the entertainment industry could be a major asset.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Beauty, Consumer, Food and Beverage, Music Streaming
• Geographical presence: Miami, Florida
• Founded: 2020
• Notable portfolio companies: Chamberlain Coffee, Goodles, MoonPay

You can refer to their website here.

5. Fab Co-Creation Studio Ventures

Fab Co-Creation Studio Ventures supports direct-to-consumer brands with a focus on conscious beauty and fashion. The firm also invests in companies developing new commerce platforms and retail technology.

Their portfolio shows a clear commitment to impact-driven companies, with investments in clean skincare, like DAMDAM Tokyo, and sustainable materials. This focus on "conscious" commerce is a defining characteristic of their investment strategy.

Fab Co-Creation Studio could be a great match if you are an early-stage founder building a purpose-driven brand in the beauty or fashion space. They are well-suited for companies that prioritize sustainability and innovation in retail.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Beauty, Fashion, Retail Technology, Impact Investing
• Geographical presence: Los Angeles, California
• Founded: 2020
• Notable portfolio companies: DAMDAM Tokyo, Trendio, Kintra Fibers, SuperCircle

You can refer to their website here.

What This Tells Us About The VC Scene for Beauty Companies

This overview shows a strong interest in early-stage beauty companies. Many of the investors we've highlighted concentrate on seed and Series A rounds, which is encouraging if you are in the early phases of building your business. This points to a healthy market for new brands with clear vision and potential.

You will also notice that these investors are geographically distributed, with firms in California, New York, Texas, and Florida. The variety extends to their investment focus, with some specializing in tech-enabled retail, others in influencer-backed brands, and some in sustainability. This diversity gives you more opportunities to find a partner whose expertise aligns with your company’s specific needs and growth strategy.

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FAQs about Venture Capital Firms Focused on Beauty

Which early-stage VC firms in NYC focus on consumer brands?

New York is a major hub for consumer-focused investors. Firms like Fernbrook Capital Management actively seek early-stage consumer brands. Many other VCs in the city also have a strong interest in direct-to-consumer and retail technology companies.

Are there beauty venture capital firms in Los Angeles?

Yes, Los Angeles is home to several VCs focused on beauty and wellness. For example, Fab Co-Creation Studio Ventures supports conscious beauty and fashion brands, making the city a key location for founders in the consumer space.

How do I find pre-seed investors for my beauty startup?

Look for firms that explicitly state a pre-seed or seed focus, like Sputnik ATX. Many early-stage investors also run accelerator programs that provide initial capital and mentorship, which can be an excellent starting point for new founders.

Are there venture capital firms that focus on women-led beauty companies?

Absolutely. A growing number of venture firms prioritize investing in women-led businesses. While not always exclusively focused on beauty, their portfolios often feature consumer brands, making them excellent potential partners for female founders in the industry.

What do consumer product VCs look for in a pitch?

Consumer product VCs want to see a clear brand vision, evidence of customer demand, and a solid go-to-market strategy. Highlighting early traction, such as sales data or user engagement, is crucial for making a strong impression.

How can I manage my funds after a successful raise?

Once you secure funding, managing it effectively is key. Our platform helps you open business bank accounts, issue corporate cards, and automate payments. You can set up your company’s financial operations with Rho in minutes.