Top 5 Venture Capital Firms for Consumer Electronics Startups

For founders in consumer electronics, finding the right investor means securing a partner who truly understands the hardware and wearables market. When you're preparing to raise capital, knowing which firms have a track record in your specific field is a critical first step.

To help you identify potential partners, our team has curated this overview of top venture capital firms that focus on consumer products. Use this guide to quickly understand the investors most relevant to your business.

Rho provides access to business banking, corporate cards, and bill pay — built for startup teams moving fast.

Key Takeaways

• Securing venture funding in the consumer electronics space means finding a partner with deep knowledge of hardware development and go-to-market strategies.
• Firms like Amazon Alexa Fund, Legendary Ventures, mHUB, and Electric Feel Ventures are notable backers of startups in the consumer electronics sector.
• For founders raising or closing a round, Rho helps you manage your new capital with fast business banking, corporate cards, and automated bill pay.

Which VC Firms in Consumer Electronics Are Right for Your Stage?

Whether your company is in its early stages or preparing for an exit, it helps to know which investors to approach. Here is a quick overview of venture capital firms that invest in consumer electronics, organized by stage.

Pre-seed and Seed VC Firms in Consumer Electronics

Pre-seed and seed funding are the earliest forms of capital, typically used to validate your idea and build an initial product. For founders in consumer electronics, seed stage venture capital firms like mHUB, Electric Feel Ventures, and Moai Ventures are active at this stage.

Early Stage VC Firms in Consumer Electronics

Early-stage funding, which includes Series A and Series B rounds, is for companies with product-market fit that need capital to scale their team and accelerate growth. Some early stage VC firms that invest in consumer products include mHUB and Electric Feel Ventures, which focus on this phase of a company's journey.

Late Stage VC Firms in Consumer Electronics

Late-stage rounds are for established companies looking to expand into new markets, make acquisitions, or prepare for an exit. Major venture capital firms like Amazon Alexa Fund and Legendary Ventures provide capital for companies at this mature stage.

Once funding is secured, Rho’s integrated financial tools—including business banking, corporate cards, and automated bill pay—help startups manage and deploy capital efficiently.

Keep in mind that some consumer venture capital firms invest across all startup funding stages as well.

To help you find the right partner, we've compiled details on the top VC firms in the consumer electronics sector. Below, you'll find information on their investment stages, geographic focus, and what makes each firm a unique option for founders.

1. Amazon Alexa Fund

The Amazon Alexa Fund is a corporate venture arm with up to $200 million in capital dedicated to advancing voice technology. It invests in companies that can expand the capabilities and reach of voice-powered services.

The fund shows a clear focus on AI, consumer electronics, and IoT, investing from seed to late-stage rounds. Its portfolio includes well-known brands like Ring and Ecobee, showing a strategy of backing companies that integrate with the smart home ecosystem.

This firm is a strong potential partner if you are building hardware or software with voice applications. Founders whose products can naturally fit into or extend the Alexa ecosystem will find strategic value here.

• Investment stages: Seed to late-stage venture, convertible notes, and debt
• Industries of focus: Consumer electronics, AI, hardware, and IoT
• Geographical presence: Based in Seattle, Washington
• Founded: 2015
• Notable portfolio companies: Ring, Ecobee, Greenlight
• Investor type: Corporate Venture Capital

You can refer to their website here.

2. Legendary Ventures

Legendary Ventures is a venture capital firm that accelerates growth for companies in the consumer retail space. They provide capital and support to help brands expand their market presence and value.

The firm invests across a wide spectrum of stages, from seed rounds to private equity, which is a notable characteristic. Their portfolio includes major names like SpaceX and Airbnb, signaling an appetite for backing companies with massive scale potential.

This firm could be a good match for founders building consumer-focused businesses who are looking for a long-term financial partner. Their ability to invest across multiple funding stages offers continuity as your company grows.

Once funding is secured, Rho’s integrated financial tools—including business banking, corporate cards, and automated bill pay—help startups manage and deploy capital efficiently.

• Investment stages: Seed, early-stage, late-stage, private equity, and secondary market
• Industries of focus: Consumer goods, consumer electronics, FinTech, and blockchain
• Geographical presence: Based in New York, NY
• Founded: 2019
• Notable portfolio companies: SpaceX, Airbnb, Lululemon, and FiscalNote
• Investor type: Venture capital, private equity, accelerator, and fund of funds

You can refer to their website here.

3. mHUB

mHUB is a Chicago-based innovation center focused on hardtech and manufacturing. It operates as a hybrid venture capital firm, accelerator, and incubator, providing both capital and hands-on resources for entrepreneurs.

The firm’s model is built to support companies creating physical products, with a clear emphasis on hardware, IoT, and product design. Its portfolio includes award-winning companies like Hyivy Health, a CES 2024 Innovation Award winner, and NovaXS, which graduated from Y Combinator.

This firm is an excellent match for founders in the early stages of building a hardware business who need more than just funding. If you require access to manufacturing facilities and product design expertise, mHUB is a strong potential partner.

Once funding is secured, Rho’s integrated financial tools—including business banking, corporate cards, and automated bill pay—help startups manage and deploy capital efficiently.

• Investment stages: Seed and early-stage venture
• Industries of focus: Hardtech, manufacturing, consumer electronics, and IoT
• Geographical presence: Based in Chicago, Illinois
• Founded: 2017
• Notable portfolio companies: NovaXS, Hyivy Health, and Aerospec
• Investor type: Accelerator, incubator, and venture capital

You can refer to their website here.

4. Electric Feel Ventures

Electric Feel Ventures is the investment arm of Electric Feel Entertainment, focusing on early-stage consumer packaged goods and consumer technology startups. They bring capital and industry connections to companies building brands with cultural relevance.

The firm's portfolio shows a strong preference for high-growth consumer brands, including fintech unicorn MoonPay and celebrity-backed companies like Chamberlain Coffee and Goodles. Their connection to the entertainment industry provides a unique advantage for portfolio companies seeking media exposure.

This firm is a great fit for founders building direct-to-consumer or retail brands that have a strong cultural or entertainment angle. If your product can benefit from influencer marketing or media partnerships, Electric Feel Ventures could be a strategic partner.

Once funding is secured, Rho’s integrated financial tools—including business banking, corporate cards, and automated bill pay—help startups manage and deploy capital efficiently.

• Investment stages: Seed and early-stage venture
• Industries of focus: Consumer, consumer electronics, food and beverage, and music streaming
• Geographical presence: Based in Miami, Florida
• Founded: 2020
• Notable portfolio companies: MoonPay, Chamberlain Coffee, Goodles, and Volta XR
• Investor type: Corporate Venture Capital, Venture Capital

You can refer to their website here.

5. Moai Capital

Moai Capital is a venture firm that provides seed funding to what it calls "impassioned entrepreneurs." Based in San Mateo, they concentrate on seed and early-stage companies, positioning themselves as an initial backer for new businesses.

The firm's investment thesis centers on consumer-facing businesses, with a portfolio spanning consumer software, electronics, and SaaS. A specific interest in impact investing suggests they also look for companies with a strong social or environmental mission.

This firm is a solid choice for founders at the earliest stages of building a consumer-focused company. If your business has an impact component or operates in the consumer software space, Moai Capital could be a relevant investor to connect with.

Once funding is secured, Rho’s integrated financial tools—including business banking, corporate cards, and automated bill pay—help startups manage and deploy capital efficiently.

• Investment stages: Seed and early-stage venture
• Industries of focus: Consumer, consumer electronics, SaaS, and impact investing
• Geographical presence: Based in San Mateo, California
• Founded: 2018
• Portfolio size: 43 investments
• Investor type: Venture Capital

You can refer to their website here.

What This Tells Us About The VC Scene for Consumer Electronics Companies

The firms highlighted show a varied funding environment for consumer electronics startups. While there is a strong group of investors focused on seed and early-stage rounds, such as mHUB and Moai Capital, firms like Amazon Alexa Fund and Legendary Ventures provide capital across all growth phases. This suggests that opportunities exist for companies at nearly any point in their development.

The investor base is also diverse in type and location, including corporate VCs, accelerators, and traditional firms located from California to New York. This variety means you can seek a partner whose model—whether it involves hands-on support or strategic alignment—best fits your company’s needs. This range of options is valuable as you plan your fundraising approach.

Once funding is secured, Rho’s integrated financial tools—including business banking, corporate cards, and automated bill pay—help startups manage and deploy capital efficiently.

Raise Confidently with Rho

Having a focused list of relevant investors is crucial when your time and energy are limited. This guide is designed to help you target your efforts effectively during your fundraise.

When you secure your funding, the work of managing that capital begins immediately. If you’ve just raised, Rho can help you set up your financial stack in minutes.

Our platform gives you the tools to manage your new capital with confidence. We offer integrated business banking, corporate cards, and automated bill pay to help you deploy funds efficiently.

FAQs about Venture Capital Firms Focused on Consumer Electronics

What do early-stage VC firms look for in consumer electronics?

Early-stage VCs want to see a working prototype, initial market validation, and a clear go-to-market strategy. They focus on the founding team’s expertise and the product’s potential to capture a significant, well-defined user base.

Are there major venture capital firms for consumer electronics in NYC?

Yes, New York City has a growing number of venture capital firms that fund consumer brands. These investors often have deep connections to the retail and media industries, offering unique value for direct-to-consumer electronics companies.

Once funding is secured, Rho’s integrated financial tools—including business banking, corporate cards, and automated bill pay—help startups manage and deploy capital efficiently.

How is hardware venture capital different from software investing?

Hardware investing often involves longer development cycles and higher upfront costs for manufacturing. As a result, hardware venture capital firms look for founders with strong supply chain and operational experience, in addition to a great product.

What defines a late-stage venture capital firm in this sector?

Late-stage firms invest in established companies with significant revenue and market traction. They provide capital for scaling into new markets, making strategic acquisitions, or preparing for an IPO, focusing on predictable growth and profitability.

How can Rho help after my company raises capital?

Once you close your round, our platform helps you manage your new capital with confidence. We provide integrated business banking, corporate cards, and automated bill pay to help you deploy funds efficiently. Get started with Rho.