Top 15 Venture Capital Firms Investing in Wellness Startups

For founders in the wellness industry, preparing to raise capital means understanding which investors are active in your space. The venture capital scene for health, wellness, and healthtech startups is specific, and connecting with the right firm can make all the difference for your company.

To help you identify potential partners, our team created this overview of top wellness venture capital firms. Think of it as a starting point for your research, designed to help you quickly find investors who understand your business model and vision.

Actively raising? You can now access non-dilutive funding options like venture debt and credit lines through Rho Capital. Rho also provides access to business banking, corporate cards, and bill pay—built for startup teams moving fast.

Key Takeaways

• Securing venture funding provides wellness startups with the capital and strategic support needed for growth, product development, and market expansion.
• Top firms active in the wellness industry include Yamaha Motor Ventures, Bullish, Torch Capital, and Zane Venture Fund, which have backed a variety of startups in this space.
• Once you've raised a round, Rho helps you manage your new capital with integrated business banking, corporate cards, and automated bill pay.

Which VC Firms in Wellness Are Right for Your Stage?

Whether your company is in its early stages or preparing for an exit, it helps to know who to talk to. This overview outlines which VC firms in the wellness industry invest at each stage.

Pre-seed and Seed VC Firms in Wellness

This is often the first institutional capital a startup raises, used to validate an idea, build a minimum viable product, and find initial market traction. Some health and wellness venture capital firms specializing in this stage include Bullish, NEXT VENTŪRES, and SoGal, all of which have backed prominent consumer-focused brands.

Early Stage VC Firms in Wellness

Early-stage funding, typically Series A or B, is for companies with proven product-market fit that need capital to scale operations, expand their team, and accelerate growth. For founders in the wellness technology space, firms like Torch Capital, XRC Ventures, and Zane Venture Fund are active early-stage partners.

As you move through these stages, Rho can support your financial operations. Our Rho Capital division connects founders with non-dilutive funding options like venture debt, while our core platform helps you manage your capital with integrated banking, corporate cards, and AP automation once you've raised.

Late Stage VC Firms in Wellness

Late-stage rounds are designed for mature companies looking to scale aggressively, expand into new markets, or prepare for an exit through an IPO or acquisition. Healthcare VC firms such as Yamaha Motor Ventures, Cleveland Avenue, and Route 66 Ventures provide the growth capital needed for these milestones.

Keep in mind that some VC firms invest across multiple stages, from seed to late-stage growth rounds.

To help you find the right partner, we've compiled information on top VC firms active in the wellness industry. For each firm, you'll find details on their investment stages, geographic focus, and what makes them a notable option for founders.

1. Yamaha Motor Ventures

As the corporate venture capital arm of Yamaha Motor, this firm invests in startups across robotics, AgTech, food, and transportation. Based in Silicon Valley, they focus on companies that align with Yamaha's long-term vision for innovation.

The firm invests from seed to late-stage rounds, backing companies with tangible technology in automation and mobility. Their portfolio includes successful exits like drone analytics provider PrecisionHawk and robotics firm Veo Robotics, alongside promising companies like Shippeo.

This firm is a strong match for founders developing solutions in industrial automation, agriculture technology, or new forms of mobility. Companies that could benefit from a strategic corporate partner with deep manufacturing and engineering expertise would find them particularly valuable.

Once you secure funding from a partner like Yamaha Motor Ventures, our integrated financial platform helps you manage and deploy that capital efficiently. Rho provides business banking, corporate cards, and automated bill pay to support your growth.

• Investment stages: Seed, early-stage, and late-stage venture
• Industries of focus: Robotics, AgTech, Food and Beverage, Transportation, and Wellness
• Geographical presence: Based in Palo Alto, California
• Founded: 2015
• Notable portfolio companies: Shippeo, Soft Robotics, PrecisionHawk, Veo Robotics
• Portfolio size: Over 40 investments

You can refer to their website here.

2. Bullish

Bullish is an early-stage investment firm and brand agency based in New York. They partner with consumer-focused companies, providing both capital and strategic brand support to help them grow.

The firm concentrates on seed and early-stage investments in sectors like wellness and fashion. Their portfolio features breakout direct-to-consumer brands, including Peloton, Casper, and Warby Parker, all of which became well-known public companies.

Bullish is a great fit for founders building consumer brands who need more than just capital. Their model is ideal for teams looking for hands-on support with brand strategy and market positioning.

Once you've raised from a partner like Bullish, our platform helps you manage that capital. Rho offers integrated banking, corporate cards, and AP automation to keep your financial operations running smoothly.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Consumer, Fashion, Financial Services, Wellness
• Geographical presence: New York, New York
• Founded: 2010
• Notable portfolio companies: Peloton, Casper, Warby Parker, Harry's, Birchbox
• Portfolio size: Nearly 70 investments

You can refer to their website here.

3. Torch Capital

Torch Capital is an early-stage venture fund based in New York, investing in consumer technology companies and the platforms that support them. They provide capital to businesses in sectors like wellness, healthcare, and financial services.

The firm backs founders building next-generation brands and platforms, with a portfolio that includes telehealth unicorn Ro and the publicly-traded salad chain Sweetgreen. Their investments show a clear focus on companies with strong consumer appeal and the potential for significant scale.

Torch Capital is a good match for founders building consumer-focused businesses who need an early-stage partner with a strong network. Once you secure funding from a partner like Torch, our integrated financial platform helps you manage and deploy that capital efficiently.

• Investment stages: Seed, early-stage venture, and venture
• Industries of focus: Wellness, Health Care, Financial Services, Media and Entertainment
• Geographical presence: New York, New York
• Founded: 2018
• Notable portfolio companies: Ro, Sweetgreen, Acorns, Thrasio
• Portfolio size: 90 investments

You can refer to their website here.

4. Zane Venture Fund

Based in Atlanta, Zane Venture Fund invests in high-growth, tech-enabled startups with a focus on the Future of Health. The firm is committed to backing inspirational and often overlooked founders.

Zane Venture Fund concentrates on seed and early-stage rounds, signaling a founder-first approach with a clear mission to support diverse entrepreneurs. Their portfolio includes companies like MDisrupt, a digital-health expert marketplace, which highlights their focus on impactful health-tech solutions.

This firm is an excellent match for early-stage founders, particularly those from underrepresented backgrounds, who are building technology in the wellness, health, and B2B SaaS industries. After securing a partner like Zane Venture Fund, Rho can help you manage your new capital with our integrated platform for banking, corporate cards, and AP automation.

• Investment stages: Seed, Early Stage Venture, Venture
• Industries of focus: Health Care, Wellness, Nutrition, B2B, SaaS
• Geographical presence: Atlanta, Georgia
• Founded: 2019
• Notable portfolio companies: MDisrupt, SkillCycle, Freeing Returns, ConConnect
• Portfolio size: 20 investments

You can refer to their website here.

5. XRC Ventures

XRC Ventures is a New York-based firm that operates as both a venture fund and a startup accelerator. They invest in companies across retail technology, consumer goods, and consumer healthtech.

The firm’s dual model provides hands-on support for early-stage companies, from seed to Series A. Their portfolio includes the direct-to-consumer brand Billie, which had a high-profile exit, and the corporate gifting unicorn Snappy.

XRC Ventures is a strong match for founders building consumer-focused businesses who can benefit from an accelerator program. Once you secure funding, Rho helps you manage your new capital with integrated banking, corporate cards, and AP automation.

• Investment stages: Seed, Early Stage Venture, Convertible Note
• Industries of focus: Retail Tech, Consumer Goods, Consumer Healthtech, Wellness
• Geographical presence: New York, New York
• Founded: 2015
• Notable portfolio companies: Billie, Snappy, MeliBio, Recurate, HILOS
• Portfolio size: Over 160 investments

You can refer to their website here.

6. NEXT VENTURES

NEXT VENTŪRES is a venture capital firm based in San Francisco that invests in the sports, fitness, and wellness markets. They support companies developing new products and services for health-conscious consumers.

The firm focuses on seed and early-stage rounds, backing companies with strong consumer appeal. Their portfolio includes the health-tech unicorn Oura Ring and successful exits like Hammerhead and PowerDot.

This firm is a strong match for founders building technology in the consumer health and wellness sectors. Once you secure funding from a partner like NEXT VENTŪRES, our platform helps you manage that capital with integrated banking, corporate cards, and AP automation.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Sports, Fitness, Health Care, Wellness, Consumer Software
• Geographical presence: San Francisco, California
• Founded: 2018
• Notable portfolio companies: Oura Ring, Hammerhead, PowerDot, Outside, Momentous
• Portfolio size: 24 investments

You can refer to their website here.

7. Elefund

Elefund is a thesis-driven micro-VC firm based in Mountain View, California. They focus on providing capital to early-stage technology companies across a variety of sectors.

The firm invests from seed to early-stage venture rounds, with a portfolio that includes major consumer brands like the meditation app Calm and the trading platform Robinhood. Their track record shows a talent for identifying and backing companies that achieve significant scale.

Elefund is a good match for founders building technology companies with the potential for massive consumer adoption, particularly in wellness and fintech. After you secure funding from a partner like Elefund, our platform helps you manage that capital with integrated banking, corporate cards, and AP automation.

• Investment stages: Seed, Early Stage Venture, Convertible Note
• Industries of focus: Wellness, FinTech, Mobile Apps, Insurance, Aerospace
• Geographical presence: Mountain View, California
• Founded: 2015
• Notable portfolio companies: Calm, Robinhood, Carta, Hotel Engine, Branch Insurance
• Portfolio size: Over 50 investments

You can refer to their website here.

8. Cleveland Avenue

Cleveland Avenue is a Chicago-based venture capital firm that invests in companies from seed to growth stages. They focus on the food and beverage sectors, along with the technologies that support them.

The firm shows a clear interest in companies transforming the food industry, with investments in plant-based leader Beyond Meat and AI-driven food-tech company NotCo. Their portfolio also highlights a focus on automation, backing companies like Bear Robotics and the portable EV-charging network SparkCharge.

This firm is a great match for founders in the food-tech, AgTech, and consumer lifestyle spaces. Entrepreneurs building businesses with the potential for wide consumer adoption and who value a partner with deep operational experience in the food industry would find them a good fit.

Once you secure funding from a partner like Cleveland Avenue, our integrated financial platform helps you manage and deploy that capital efficiently. Rho provides business banking, corporate cards, and automated bill pay to support your growth.

• Investment stages: Seed, early-stage, late-stage venture, private equity, convertible note
• Industries of focus: Food and Beverage, Wellness, AgTech, Lifestyle, Robotics
• Geographical presence: Chicago, Illinois
• Founded: 2015
• Notable portfolio companies: Beyond Meat, NotCo, Bear Robotics, SparkCharge
• Portfolio size: Over 130 investments

You can refer to their website here.

9. Wisdom Ventures

Wisdom Ventures is a San Francisco-based firm that supports entrepreneurs building businesses with a conscious approach. They invest in early-stage companies across technology and personal health.

The firm backs companies with transformative potential, including AI leaders like OpenAI and Anthropic, alongside pioneers in mental health such as MAPS Public Benefit Corporation. This signals a focus on both high-growth technology and mission-driven wellness.

This firm is a great match for founders building technology with a strong ethical component, particularly in AI, software, and personal health. Once you secure funding from a partner like Wisdom Ventures, our platform helps you manage that capital with integrated banking, corporate cards, and AP automation.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Information Technology, Personal Health, Software, Wellness
• Geographical presence: San Francisco, California
• Founded: 2021
• Notable portfolio companies: OpenAI, Anthropic, Substack, MAPS Public Benefit Corporation, Hume AI
• Portfolio size: 28 investments

You can refer to their website here.

10. Overton Venture Capital

Overton Venture Capital is a New York-based firm that invests in seed-stage, consumer-focused companies. They provide early capital to startups in sectors like retail technology and wellness.

The firm has a strong track record of backing companies to successful exits, including the home-furnishings brand The Inside and employee engagement software Kona. Their portfolio also includes fast-growing platforms like Wethos and the women's health-tech company Joylux.

Overton is a good fit for founders building consumer brands or enterprise tools with clear market appeal and acquisition potential. Their focus on the seed stage suggests they are comfortable partnering with companies from their earliest days.

Once you secure funding from a partner like Overton Venture Capital, our platform helps you manage that capital. Rho offers integrated banking, corporate cards, and AP automation to keep your financial operations running smoothly.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Consumer, Retail Technology, Enterprise Software, Wellness
• Geographical presence: New York, New York
• Founded: 2018
• Notable portfolio companies: Kona, The Inside, Wethos, Joylux
• Portfolio size: 27 investments

You can refer to their website here.

11. Evolve Ventures

Evolve Ventures is a California-based firm that invests in early-stage companies. Their mission is to back businesses that aim to reduce inner suffering and facilitate personal transformation at scale.

The firm shows a clear commitment to companies addressing mental and emotional well-being. Their portfolio includes pioneers in the regulated psychedelics sector like Beckley Waves and the emotional intelligence platform Oji Life Lab.

This firm is an excellent match for founders building mission-driven companies in the wellness and personal development space. After you secure funding from a partner like Evolve Ventures, our platform helps you manage that capital with integrated banking, corporate cards, and AP automation.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Wellness
• Geographical presence: San Rafael, California
• Founded: 2018
• Notable portfolio companies: Beckley Waves, CredibleMind, Oji Life Lab
• Portfolio size: 26 investments

You can refer to their website here.

12. Elizabeth Street Ventures

Elizabeth Street Ventures is a New York-based firm that invests in early-stage companies. They focus on digital consumer brands and businesses that prioritize an exceptional customer experience.

The firm invests from seed to early-stage rounds, backing companies with strong consumer appeal. Their portfolio includes the fintech unicorn Current and the sustainable skincare brand Costa Brazil, which was acquired by Amyris.

This firm is a strong match for founders building consumer-focused businesses, particularly those in fintech and wellness. Their track record of successful exits makes them a valuable partner for teams building with a clear path to acquisition.

Once you secure funding from a partner like Elizabeth Street Ventures, our platform helps you manage that capital. Rho offers integrated banking, corporate cards, and AP automation to keep your financial operations running smoothly.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Consumer Goods, FinTech, Wellness, Mobile Payments
• Geographical presence: New York, New York
• Founded: 2018
• Notable portfolio companies: Current, Costa Brazil, Banyan, RISE Brewing Co.
• Portfolio size: 38 investments

You can refer to their website here.

13. Route 66 Ventures

Route 66 Ventures is an Alexandria-based firm that provides both venture capital and credit solutions. They focus on emerging companies in the financial technology and services sectors.

The firm invests across all stages, from seed to late-stage, and uniquely offers both equity and debt financing. Their portfolio includes major fintech players like Ripple and DriveWealth, signaling a strong focus on companies building financial infrastructure.

This firm is a strong match for founders in the fintech and wellness industries who are looking for a flexible financial partner. Their ability to provide different types of capital can support a company through multiple growth phases.

Once you secure funding from a partner like Route 66 Ventures, our integrated financial platform helps you manage and deploy that capital efficiently. Rho provides business banking, corporate cards, and automated bill pay to support your growth.

• Investment stages: Seed, early-stage, late-stage venture, and debt
• Industries of focus: FinTech, Financial Services, Wellness, Insurance, Credit
• Geographical presence: Alexandria, Virginia
• Founded: 2012
• Notable portfolio companies: Ripple, DriveWealth, EarthOptics
• Portfolio size: 83 investments

You can refer to their website here.

14. SoGal Ventures

SoGal Ventures is a New York-based firm that describes itself as the first institutional VC for diverse founders. They invest in companies building the future of how people live, work, and stay healthy.

The firm invests from seed to late-stage rounds, with a portfolio full of recognizable consumer brands. Their investments include at-home testing pioneer Everly Health and personalized beauty company Function of Beauty, both of which reached billion-dollar valuations.

SoGal is a great match for founders, especially from diverse backgrounds, building consumer businesses in the health and wellness sectors. Once you partner with a firm like SoGal, Rho can help you manage your new capital with integrated banking, corporate cards, and AP automation.

• Investment stages: Seed, early-stage, and late-stage venture
• Industries of focus: Consumer, Health Care, Wellness, Sustainability
• Geographical presence: New York, New York
• Founded: 2017
• Notable portfolio companies: Everly Health, Function of Beauty, Lovevery, Little Spoon, Parsley Health
• Portfolio size: Over 60 investments

You can refer to their website here.

15. Krillion Ventures

Krillion Ventures is a Miami-based firm that invests in seed-stage technology companies across health, wellness, real estate, and finance.

The firm has a strong record of successful exits, including the sale of e-commerce tool Sellbrite to GoDaddy and classroom platform Nearpod to Renaissance Learning. Their portfolio also includes the construction-tech unicorn EquipmentShare, showing a focus on backing companies with significant growth potential.

This firm is a strong match for seed-stage founders in their target industries who are building businesses with clear acquisition potential. Once you secure funding from a partner like Krillion Ventures, our platform helps you manage that capital with integrated banking, corporate cards, and AP automation.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Health Care, Wellness, Real Estate, FinTech
• Geographical presence: Miami, Florida
• Founded: 2014
• Notable portfolio companies: EquipmentShare, Nearpod, Sellbrite, SeedInvest
• Portfolio size: 28 investments

You can refer to their website here.

What This Tells Us About The VC Scene for Wellness Companies

This list shows that the wellness sector attracts a wide range of investors, with a notable focus on early-stage funding. For founders, this means there are many opportunities to secure seed or Series A capital. While major hubs like New York and Silicon Valley are prominent, firms in cities like Atlanta, Chicago, and Miami show that fundraising opportunities are not limited to the coasts. The variety of investors—from corporate VCs to mission-driven funds—gives you options to find a partner who aligns with your company's goals.

As you prepare your fundraising strategy, remember that venture capital is just one path. Our Rho Capital division can connect you with non-dilutive funding options like venture debt and credit lines. Once you secure capital, our integrated platform helps you manage it with business banking, corporate cards, and automated bill pay, so you can focus on growth.

Raise Confidently with Rho

Having a focused list of relevant investors is invaluable when your time and energy are limited during a fundraise. We hope this guide helps you identify the right partners for your wellness company.

If you’re seeking funding, Rho Capital connects you to non-dilutive funding options like venture debt and credit lines through a fast, guided process.

Once capital is secured, Rho provides integrated tools—business banking, corporate cards, and automated bill pay—to help you manage and deploy funds efficiently.

FAQs about Venture Capital Firms Focused on Wellness

Are there wellness venture capital firms in London?

Yes, London and other European hubs have a growing number of VCs focused on health and wellness. These firms often look for companies with strong consumer appeal and the potential for international growth across the continent.

What are the top healthtech venture capital firms in India?

India’s healthtech sector is expanding rapidly, with many local and global VCs actively investing. They typically fund startups that improve healthcare access, diagnostics, and digital health platforms tailored to the Indian market.

What is the difference between healthtech and medtech VC firms?

Healthtech VCs usually back software and consumer-facing digital health solutions. In contrast, medtech venture capital firms tend to fund medical devices and diagnostics, which often involve longer development cycles and different regulatory requirements.

How do early-stage venture capital firms evaluate wellness startups?

Early-stage VCs assess your team's expertise, the size of your target market, and early signs of product-market fit. A clear vision for growth and a strong, defensible business model are critical for securing funding.

What funding options exist besides venture capital?

While VCs are a common route, you can also explore non-dilutive options. Our Rho Capital division connects startups with venture debt and credit lines, helping you access capital without giving up equity early on.

How can Rho help my startup manage its funding?

Once you secure capital, our integrated platform helps you manage it effectively. Rho provides business banking, corporate cards, and automated bill pay, giving you the financial tools to support your company's growth.