Top 15 Venture Capital Firms Investing in Wellness Startups

For founders in the wellness and healthtech space, preparing to raise capital means more than just perfecting your pitch. It’s about finding investors who understand the nuances of the consumer health and medical technology markets. Connecting with the right partner can make all the difference.

To help you identify potential investors, our team has curated this guide to some of the top venture capital firms funding wellness startups. This overview is designed to give you a quick summary of relevant early-stage and late-stage VCs so you can focus your fundraising efforts.

Rho provides access to business banking, corporate cards, and bill pay — built for startup teams moving fast.

Key Takeaways

• For startups in the wellness space, securing venture funding provides the capital to scale operations, accelerate product development, and expand market reach.

• Venture capital firms like Yamaha Motor Ventures, Bullish, Torch Capital, and Zane Venture Fund are notable backers of companies in the wellness industry.

• Once you close a round, Rho helps you manage your new capital with integrated business banking, corporate cards, and automated bill pay.

Which VC Firms in Wellness Are Right for Your Stage?

Knowing the right investors to talk to is important at every stage, from just starting out to preparing for an exit. To help, we've put together a quick summary of venture capital firms that fund wellness companies, broken down by investment stage.

Pre-seed and Seed VC Firms in Wellness

Pre-seed and seed funding are the earliest forms of capital, typically used to validate an idea, build a minimum viable product (MVP), and find initial market traction. For founders in the wellness space, some seed-stage venture capital firms to consider include New York-based Bullish, Zane Venture Fund, and NEXT VENTŪRES.

Early Stage VC Firms in Wellness

Early-stage funding, which includes Series A and Series B rounds, provides the capital needed to scale your team, accelerate product development, and expand your market reach. Among the many early-stage venture capital firms, Torch Capital and Elefund are two notable investors in consumer and health technology companies.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

Late Stage VC Firms in Wellness

Late-stage rounds are designed for more mature companies looking to achieve significant scale, prepare for an initial public offering (IPO), or pursue acquisitions. Healthcare VC firms like Cleveland Avenue and Route 66 Ventures often participate in these later rounds for established wellness startups.

It's also worth noting that some investors, such as Yamaha Motor Ventures, are flexible and invest across multiple startup funding stages.

To help you find the right investment partner, we’ve gathered details on some of the top venture capital firms in the wellness industry. Below, you’ll find information on their investment stages, geographic focus, and what makes each one a compelling choice for founders.

1. Yamaha Motor Ventures

As the corporate venture capital arm of Yamaha Motor, this Palo Alto-based firm invests in startups across robotics, AgTech, and transportation. Founded in 2015, Yamaha Motor Ventures focuses on technology that aligns with its parent company's industrial strengths.

The firm is flexible, investing across seed, early, and late stages. Its portfolio includes high-growth companies like Shippeo, a transportation visibility platform, and successful exits such as PrecisionHawk, a drone analytics provider.

If you are a founder developing technology in one of its core sectors, Yamaha Motor Ventures could be a strong potential partner. The firm is particularly well-suited for startups that can benefit from a corporate backer with deep industrial expertise.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed, early, and late-stage venture
• Industries of focus: Robotics, AgTech, food and beverage, transportation, and wellness
• Geographical presence: Palo Alto, California
• Founded: 2015
• Notable investments: Shippeo, Soft Robotics, PrecisionHawk, Veo Robotics
• Investor type: Corporate Venture Capital

You can refer to their website here.

2. Bullish

Based in New York, Bullish operates as both an early-stage consumer investment fund and a strategy-led brand agency. Since 2010, the firm has backed companies across the consumer, fashion, and wellness industries.

What makes the firm different is its dual focus on investing and brand building, with a portfolio full of direct-to-consumer successes. Its investments in category-defining companies like Peloton and Warby Parker show a preference for businesses with strong brand potential.

Bullish is a strong potential partner if you are a founder of a consumer wellness startup with a clear brand vision. The firm is well-suited for teams that can benefit from strategic branding guidance alongside early-stage capital.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed and early-stage venture
• Industries of focus: Consumer, Fashion, Financial Services, Wellness
• Geographical presence: New York, New York
• Founded: 2010
• Notable investments: Peloton, Casper, Warby Parker, Harry’s, Birchbox
• Investor type: Venture Capital

You can refer to their website here.

3. Torch Capital

Torch Capital is a New York-based venture fund that invests in early-stage consumer technology companies and the infrastructure that powers them. The firm focuses on businesses that are reshaping modern consumer experiences across health, finance, and media.

Their portfolio highlights a focus on high-growth brands, including the telehealth platform Ro and the publicly-traded salad chain Sweetgreen. This shows a clear interest in consumer health and wellness companies that have the potential to become household names.

Torch Capital is a good match for founders building direct-to-consumer brands with massive scaling potential. If your startup is in consumer tech, wellness, or fintech and has a strong brand-led strategy, this firm could be a valuable partner.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed and early-stage venture
• Industries of focus: Financial Services, Health Care, Media and Entertainment, Wellness
• Geographical presence: New York, New York
• Founded: 2018
• Notable investments: Ro, Sweetgreen, Acorns, Thrasio
• Investor type: Venture Capital

You can refer to their website here.

4. Zane Venture Fund

Zane Venture Fund is an Atlanta-based firm that invests in early-stage and seed-stage companies. They focus on tech-enabled solutions with a strong emphasis on the future of health and wellness.

The firm’s mission is to back “inspirational and overlooked founders,” showing a clear commitment to supporting underrepresented entrepreneurs. Their portfolio includes MDisrupt, a digital-health expert marketplace, and ConConnect, a social-impact platform, highlighting their interest in both high-growth and mission-driven startups.

Zane Venture Fund is a strong potential partner if you are a founder from an underrepresented background building a tech company in the health or wellness space. They are particularly well-suited for early-stage teams with a clear mission.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed and early-stage venture
• Industries of focus: Health Care, Wellness, Nutrition, B2B, SaaS, EdTech
• Geographical presence: Atlanta, Georgia
• Founded: 2019
• Notable investments: MDisrupt, SkillCycle, ConConnect
• Investor type: Venture Capital
• Portfolio size: 20 investments

You can refer to their website here.

5. XRC Ventures

XRC Ventures is a New York-based firm that operates as both a venture fund and a startup accelerator. They invest in retail technology, consumer goods, and consumer healthtech companies.

What makes the firm distinct is its dual model, providing both capital and accelerator support to early-stage companies. Their portfolio includes the high-profile exit of women's razor brand Billie and the corporate-gifting unicorn Snappy.

XRC Ventures is a great fit for founders in the consumer goods, retail tech, or wellness sectors who are looking for hands-on support. Their accelerator component suggests they offer more than just capital, making them a good partner for teams seeking operational guidance.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed, early-stage venture, convertible note
• Industries of focus: Retail tech, consumer goods, consumer healthtech, wellness
• Geographical presence: New York, New York
• Founded: 2015
• Notable investments: Billie, Snappy, MeliBio, Recurate
• Investor type: Accelerator, Venture Capital
• Portfolio size: 166 investments

You can refer to their website here.

6. NEXT VENTURES

NEXT VENTŪRES is a venture capital firm based in San Francisco that invests in the sports, fitness, health, and wellness markets. The firm targets seed and early-stage companies that are building the future of human performance and well-being.

The firm’s portfolio shows a strong track record of backing category leaders and achieving successful exits. Notable investments include the smart-ring maker Oura Ring and exited companies like cycling-computer developer Hammerhead and smart muscle stimulator PowerDot.

This firm is a great match for founders creating technology-driven products in the health and wellness space. If your startup is focused on consumer software, fitness, or sports technology, NEXT VENTŪRES could be a valuable early-stage partner.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed and early-stage venture
• Industries of focus: Sports, fitness, health, and wellness
• Geographical presence: San Francisco, California
• Founded: 2018
• Notable investments: Oura Ring, Hammerhead (Exited), PowerDot (Exited), Momentous (Exited)
• Investor type: Venture Capital
• Portfolio size: 24 investments

You can refer to their website here.

7. Elefund

Elefund is a thesis-driven micro venture capital firm based in Mountain View that invests in early-stage technology companies. They operate across several industries, with a notable presence in consumer technology, fintech, and wellness.

The firm’s portfolio is filled with high-profile unicorns, including the meditation app Calm and the trading platform Robinhood. This track record signals a clear focus on backing businesses with the potential to become household names and define new categories.

Elefund is a good match for founders of early-stage tech companies, particularly in consumer wellness or fintech. If you are building a product with the potential for massive scale and broad market appeal, this firm could be a strong partner.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed, early-stage venture, and convertible note
• Industries of focus: Wellness, FinTech, Mobile Apps, Financial Services, Insurance
• Geographical presence: Mountain View, California
• Founded: 2015
• Notable investments: Robinhood, Calm, Carta, Hotel Engine, Branch Insurance
• Investor type: Venture Capital
• Portfolio size: 57 investments

You can refer to their website here.

8. Cleveland Avenue

Based in Chicago, Cleveland Avenue is a venture capital firm that invests across a company's entire lifecycle, from seed rounds to late-stage growth. They have a strong focus on the food and beverage, technology, and lifestyle sectors.

The firm’s portfolio shows a clear interest in tech-driven food and restaurant innovation, backing companies like the plant-based food giant Beyond Meat and Bear Robotics. Their investments also include AI-powered food development with NotCo and portable EV charging with SparkCharge.

Cleveland Avenue is a compelling partner for founders building tech-enabled businesses in the food, beverage, and wellness industries. Their willingness to invest at any stage makes them a good fit for companies looking for a long-term financial partner.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed, early-stage, late-stage venture, private equity
• Industries of focus: Food and beverage, AgTech, robotics, wellness, lifestyle
• Geographical presence: Chicago, Illinois
• Founded: 2015
• Notable investments: Beyond Meat, NotCo, Bear Robotics, Soul Machines
• Portfolio size: 136 investments

You can refer to their website here.

9. Wisdom Ventures

Wisdom Ventures is a San Francisco-based firm that invests in seed and early-stage companies. They support founders building businesses with a conscious approach, particularly in software, personal health, and wellness.

The firm’s portfolio is notable for its blend of foundational technology and wellness, backing AI giants like OpenAI and the Amazon-backed Anthropic alongside pioneers in mental health like MAPS Public Benefit Corporation. This signals an interest in companies that advance both technological frontiers and human well-being.

Wisdom Ventures is a good fit for early-stage founders building technology companies with a clear, conscious mission. If your startup operates at the intersection of software, AI, and personal wellness, this firm could be a strong partner.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed and early-stage venture
• Industries of focus: Personal Health, Wellness, Software, Information Technology
• Geographical presence: San Francisco, California
• Founded: 2021
• Notable investments: OpenAI, Anthropic, Substack, MAPS Public Benefit Corporation
• Investor type: Micro VC, Venture Capital
• Portfolio size: 28 investments

You can refer to their website here.

10. Overton Venture Capital

Overton Venture Capital is a New York-based, consumer-focused firm that invests in seed-stage companies. They back startups across several sectors, including wellness, retail technology, and enterprise software.

The firm has a strong track record of successful exits, with four acquisitions from its portfolio. Notable investments include the women's intimate-health tech company Joylux and the fast-growing freelance platform Wethos, signaling a focus on both mission-driven and high-growth consumer brands.

Overton Venture Capital is a good fit for founders of seed-stage consumer companies, particularly in the wellness and retail tech spaces. Their history of exits suggests they are a strong partner for startups with clear acquisition potential.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed and early-stage venture
• Industries of focus: Wellness, retail technology, enterprise software
• Geographical presence: New York, New York
• Founded: 2018
• Notable investments: Joylux, Wethos, Kona (Exited), The Inside (Exited)
• Investor type: Micro VC, Venture Capital
• Portfolio size: 27 investments

You can refer to their website here.

11. Evolve Ventures

Evolve Ventures is an early-stage firm based in San Rafael, California, with a mission to support companies that reduce inner suffering. They focus on businesses that aim to facilitate personal growth at a large scale.

The firm's portfolio shows a clear focus on mental and emotional well-being. They have backed companies like Beckley Waves, which is bringing psychedelic therapies to market, and CredibleMind, a digital mental-health platform.

Evolve Ventures is a good fit for founders of seed and early-stage wellness companies with a clear mission to improve mental health. They are particularly interested in tech-enabled solutions that can reach a wide audience.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed and early-stage venture
• Industries of focus: Wellness
• Geographical presence: San Rafael, California
• Founded: 2018
• Notable investments: Beckley Waves, CredibleMind, Oji Life Lab
• Investor type: Venture Capital
• Portfolio size: 26 investments

You can refer to their website here.

12. Elizabeth Street Ventures

Elizabeth Street Ventures is a New York-based firm that invests in early-stage companies. They concentrate on digital consumer brands and businesses that are obsessive about the customer experience.

The firm’s portfolio shows a strong interest in consumer fintech and direct-to-consumer brands, with investments in the mobile bank Current and a successful exit from the skincare line Costa Brazil. Their track record, which includes several acquisitions, signals a focus on building companies with strong strategic value.

This firm is a great match for founders of early-stage consumer businesses, particularly in fintech or wellness, who prioritize customer experience. Their history of successful exits makes them a compelling partner for startups with a clear acquisition path.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed, early-stage venture
• Industries of focus: Consumer Goods, FinTech, Wellness, Mobile Payments
• Geographical presence: New York, New York
• Founded: 2018
• Notable investments: Current, Costa Brazil (Exited), Banyan (Exited), RISE Brewing Co. (Exited)
• Investor type: Venture Capital
• Portfolio size: 38 investments

You can refer to their website here.

13. Route 66 Ventures

Based in Alexandria, Virginia, Route 66 Ventures provides capital and credit to companies in financial technology and services. The firm invests across a company's full lifecycle, from seed funding to late-stage rounds, and also offers debt solutions.

The firm has a clear focus on companies building the underlying infrastructure for financial services, from blockchain payments to brokerage APIs. Their investment in DriveWealth, which powers fractional trading for major fintech apps, shows an interest in businesses that enable other platforms to scale.

Route 66 Ventures is a good potential partner for founders building technology in the financial services, credit, or insurance sectors. Their ability to invest from seed to late-stage makes them a compelling choice for companies seeking a long-term financial partner.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed, early-stage, late-stage venture, and debt
• Industries of focus: FinTech, financial services, consumer lending, insurance, wellness
• Geographical presence: Alexandria, Virginia
• Founded: 2012
• Notable investments: Ripple, DriveWealth, EarthOptics, Payzer
• Portfolio size: 83 investments
• Number of exits: 15

You can refer to their website here.

14. SoGal Ventures

SoGal Ventures is a New York-based firm that backs companies defining the future of living, working, and wellness. The firm positions itself as the first institutional VC built to support a diverse generation of founders and consumers.

The firm invests across a company's lifecycle, from seed to late-stage rounds, with a portfolio full of consumer unicorns. Their backing of companies like at-home diagnostics provider Everly Health and personalized beauty brand Function of Beauty highlights a focus on high-growth, direct-to-consumer businesses.

SoGal Ventures is a strong potential partner for founders building consumer-focused companies in the health, wellness, and sustainability sectors. Their mission-driven approach makes them particularly well-suited for diverse teams creating products for a new generation of consumers.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed, early-stage, late-stage venture, convertible note
• Industries of focus: Consumer, health care, wellness, sustainability, enterprise software
• Geographical presence: New York, New York
• Founded: 2017
• Notable investments: Everly Health, Function of Beauty, Lovevery, Little Spoon, Parsley Health
• Investor type: Venture Capital
• Portfolio size: 61 investments
• Number of exits: 4

You can refer to their website here.

15. Krillion Ventures

Krillion Ventures is a Miami-based firm that invests in seed-stage technology companies. They focus on businesses in the health and wellness, real estate, and finance sectors.

The firm’s portfolio is marked by several high-profile exits, including the acquisition of e-commerce tool Sellbrite by GoDaddy and the $650 million sale of edtech platform Nearpod. Their backing of unicorn EquipmentShare also signals an ability to identify companies with massive growth potential.

Krillion Ventures is a strong potential partner for founders of seed-stage technology companies in their key sectors. Their history of successful acquisitions suggests they are a good fit for teams building businesses with a clear exit path in mind.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

• Investment stages: Seed and early-stage venture
• Industries of focus: Health Care, Wellness, Real Estate, Financial Services, FinTech
• Geographical presence: Miami, Florida
• Founded: 2014
• Notable investments: EquipmentShare, SeedInvest (Exited), Sellbrite (Exited), Nearpod (Exited)
• Investor type: Micro VC, Venture Capital
• Portfolio size: 28 investments
• Number of exits: 7

You can refer to their website here.

What This Tells Us About The VC Scene for Wellness Companies

The venture capital scene for wellness companies is rich with opportunity, especially for founders at the beginning of their journey. Our list shows a strong concentration of investors focused on pre-seed, seed, and early-stage rounds. This suggests that capital is readily available for validating ideas and finding initial market traction.

Geographically, while major hubs like New York and the Bay Area are prominent, there is a notable presence of firms in cities like Chicago, Atlanta, and Miami. This variety means you have options beyond the traditional tech centers. The types of investors are also varied, from traditional VCs to corporate funds and accelerators, each providing different strategic advantages.

Once funding is secured, Rho’s integrated financial tools — including business banking, corporate cards, and automated bill pay — help startups manage and deploy capital efficiently.

Raise Confidently with Rho

Fundraising requires significant time and energy, so a focused list of relevant investors is a critical advantage. It helps you connect with partners who are genuinely interested in your space.

Once you close a round, the work of managing your capital begins. If you’ve just raised, Rho can help you set up your financial stack in minutes.

Our platform gives you integrated business banking, corporate cards, and automated bill pay. These tools are built to help you deploy your new funding with confidence and control.

FAQs about Venture Capital Firms Focused on Wellness

Are there many wellness venture capital firms in Europe?

Yes, Europe has a growing number of health and wellness venture capital firms. Cities like London, Berlin, and Stockholm are hubs for investors focusing on healthtech, biotech, and consumer wellness startups, offering capital and market access.

How do life science venture capital firms differ from wellness VCs?

Life science venture capital firms typically fund R&D-heavy companies in biotech and medical devices. Wellness VCs often focus more on consumer-facing products and services for general health, fitness, and mental well-being.

What do early-stage healthtech venture capital firms look for?

Early-stage healthtech venture capital firms prioritize a strong founding team, a large addressable market, and initial signs of product-market fit. A clear vision for how your technology solves a real-world health problem is also critical.

Which Boston venture capital firms invest in healthcare startups?

Boston is a major hub for healthcare venture capital firms, especially in biotech and medical technology. Many firms there focus on life sciences, backing companies from research-heavy university spinouts to commercial-stage healthtech platforms.

How should I prepare to meet with a healthcare VC firm?

Prepare a concise pitch that clearly explains the problem you solve, your traction, and your team’s expertise. Understand the firm’s portfolio and be ready to explain how your healthcare startup aligns with their investment thesis.

How can Rho help manage my new funding?

Once you secure capital, our platform helps you manage it. Rho provides integrated business banking, corporate cards, and automated payments to give you full control over your finances. Get started with Rho.