Top 15 Venture Capital Firms Investing in Wellness Startups

When you're preparing to raise capital for your wellness startup, knowing which investors understand your specific field is crucial. It saves you valuable time and connects you with partners who appreciate the nuances of the health, wellness, and consumer health markets.

To help you find the right fit, our team at Rho curated this guide to the top venture capital firms in the space. Use it to quickly identify relevant investors before or during your fundraising process.

Just raised, or about to? Set up your financial stack with Rho in minutes. We provide business banking, corporate cards, and bill pay—all built for startup teams moving fast.

Which VC Firms in Wellness Are Right for Your Stage?

Whether you're an early-stage company or preparing for an exit, it helps to know which investors to approach. The following is a quick summary of which wellness VC firms invest at each stage.

Pre-seed and Seed VC Firms in Wellness

Pre-seed and seed funding are the earliest forms of capital, typically used to validate an idea and build a minimum viable product. For founders in the wellness space, firms like Zane VC, Krillion Ventures, and Overton Venture Capital specialize in providing this initial support.

Early Stage VC Firms in Wellness

Early-stage funding, which includes Series A and B rounds, helps startups with a proven product-market fit to scale their operations and team. Some of the top early-stage venture capital firms in consumer health and wellness include Bullish, with its portfolio of major direct-to-consumer brands, and SoGal Ventures.

Late Stage VC Firms in Wellness

Late-stage capital is for established companies looking to expand into new markets, make acquisitions, or prepare for an IPO. If your company has reached this phase, you might approach late-stage venture capital firms such as Cleveland Avenue or Route 66 Ventures.

It's also worth noting that some VC firms invest across all startup funding stages.

To help you identify the right investors, here are more details on the top VC firms in the wellness sector. We've included information on their investment stages, geographic focus, and what makes each firm a noteworthy choice for founders.

1. Yamaha Motor Ventures

As the corporate venture capital arm of Yamaha Motor, this firm invests in startups transforming industries like robotics, food, and agriculture technology. Based in Silicon Valley, they focus on companies with the potential for global impact and have a clear interest in industrial automation and mobility.

Yamaha Motor Ventures invests across seed, early, and late stages, signaling a long-term partnership approach. Their portfolio includes companies like Soft Robotics, which develops advanced gripping systems, and the transportation visibility platform Shippeo.

This firm is an excellent match for founders building tangible technology in sectors that align with Yamaha's core business. If you're seeking a strategic investor with deep operational and technical expertise in manufacturing and mobility, they could be a strong partner.

• Investment stages: Seed, early, and late-stage venture
• Industries of focus: AgTech, Automotive, Food and Beverage, Transportation, Wellness
• Geographical presence: Palo Alto, California
• Founded: 2015
• Notable investments: Shippeo, PrecisionHawk, Veo Robotics, Soft Robotics
• Portfolio size: 43 investments

You can refer to their website here.

2. Bullish

Based in New York, Bullish is an early-stage investment firm that also operates as a brand strategy agency. They concentrate on the consumer sector, providing both the capital and the marketing know-how to help new companies connect with their audience.

The firm has a strong track record of backing direct-to-consumer brands that became household names, including Peloton, Casper, and Warby Parker. This portfolio highlights their expertise in building powerful brands and their focus on companies that are redefining the consumer experience.

Bullish is a great fit for founders who believe strong branding is core to their business strategy. If you need a partner to help shape your market positioning and growth, their combined investor-agency approach could be a significant advantage.

• Investment stages: Early Stage Venture, Seed
• Industries of focus: Consumer, Fashion, Financial Services, Wellness
• Geographical presence: New York, New York
• Founded: 2010
• Notable investments: Peloton Interactive, Casper, Warby Parker, Harry’s, Birchbox
• Portfolio size: 69 investments

You can refer to their website here.

3. Torch Capital

Torch Capital is a New York-based fund that invests in early-stage consumer technology companies and the infrastructure that powers them. They back businesses that are fundamentally changing how people interact with modern brands and services.

The firm’s portfolio is filled with high-growth, consumer-facing brands, including the digital health platform Ro and the popular salad chain Sweetgreen. This highlights their focus on companies that directly impact consumer lifestyles, particularly within the wellness and healthcare sectors.

This firm is an ideal partner for founders building direct-to-consumer companies with the potential for massive scale. If your startup is creating technology that improves the user experience in health, finance, or e-commerce, Torch Capital has the track record to support your growth.

• Investment stages: Seed, Early Stage Venture, Debt
• Industries of focus: Financial Services, Health Care, Media and Entertainment, Wellness
• Geographical presence: New York, New York
• Founded: 2018
• Notable investments: Acorns, Ro, Sweetgreen, Thrasio
• Portfolio size: 90 investments

You can refer to their website here.

4. Zane Venture Fund

Based in Atlanta, Zane Venture Fund invests in tech-enabled companies shaping the future of health. The firm is committed to backing high-growth startups led by what they term "inspirational and overlooked founders."

Their focus is on early-stage companies, particularly in sectors like B2B, SaaS, and healthcare. A notable portfolio company is MDisrupt, a marketplace connecting health-tech startups with clinical experts that has gained significant enterprise traction.

Zane Venture Fund is a strong choice for founders from underrepresented backgrounds building technology in the wellness space. If you have a tech-driven solution and are seeking early-stage capital, they are worth considering.

• Investment stages: Seed, early-stage venture
• Industries of focus: B2B, EdTech, Health Care, Nutrition, SaaS, Wellness
• Geographical presence: Atlanta, Georgia
• Founded: 2019
• Notable investments: MDisrupt, SkillCycle, ConConnect
• Portfolio size: 20 investments

You can refer to their website here.

5. XRC Ventures

XRC Ventures is a New York-based firm that operates as both a venture fund and a startup accelerator. They invest in companies specializing in retail technology, consumer goods, and consumer healthtech.

The firm’s dual model as an investor and accelerator suggests a hands-on approach to company building. Their portfolio includes high-growth consumer brands like the corporate gifting platform Snappy and the sustainable food-tech company MeliBio.

XRC Ventures is a solid choice for early-stage founders in the consumer, retail, or health-tech sectors. Their accelerator program makes them particularly suitable if you are looking for operational support alongside capital to grow your business.

• Investment stages: Seed, Early Stage Venture, Convertible Note, Debt, Non-equity assistance
• Industries of focus: Consumer Goods, Personal Health, Retail, Robotics, Supply Chain Management, Wellness
• Geographical presence: New York, New York
• Founded: 2015
• Notable investments: Billie, Snappy, MeliBio, Recurate, HILOS
• Portfolio size: 166 investments

You can refer to their website here.

6. NEXT VENTURES

NEXT VENTURES is a San Francisco-based firm that invests in companies at the intersection of sports, fitness, and wellness. They focus on businesses that are shaping the future of human performance and health.

Their portfolio shows a clear preference for consumer-facing brands, with standout investments like the smart-ring maker Oura and the active-lifestyle media brand Outside. The firm also highlights several successful exits, including PowerDot and Hammerhead, signaling a strong ability to guide companies toward acquisition.

This firm is a great match for founders building consumer products in the health and sports technology sectors. If you have a tangible product and a clear vision for market leadership, their track record of scaling brands to successful exits could be invaluable.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Sports, Fitness, Health, Wellness
• Geographical presence: San Francisco, California
• Founded: 2018
• Notable investments: Oura Ring, Hammerhead, PowerDot, Outside
• Portfolio size: 24 investments

You can refer to their website here.

7. Elefund

Elefund is a thesis-driven, micro-VC firm based in Mountain View that invests in early-stage technology companies. They provide initial capital to startups with ambitious goals across several high-growth sectors, including wellness.

The firm is known for backing companies that have achieved massive scale, including the meditation app Calm and the equity management platform Carta. This track record points to a focus on product-centric businesses with the potential to become unicorns.

Elefund is a great match for founders building technology in high-growth consumer and fintech markets. If you have a clear vision for creating a category-defining company, their experience with scaling startups could be a major asset.

• Investment stages: Seed, early-stage venture, convertible note
• Industries of focus: Financial Services, FinTech, Wellness, Mobile Apps, Insurance
• Geographical presence: Mountain View, California
• Founded: 2015
• Notable investments: Robinhood, Calm, Carta, Hotel Engine
• Portfolio size: 57 investments

You can refer to their website here.

8. Cleveland Avenue

Based in Chicago, Cleveland Avenue is a venture capital firm that invests across the full company lifecycle, from seed to late-stage rounds. Their primary focus is on the food and beverage industry and the technology that supports it.

The firm's portfolio features major brands like the plant-based food company Beyond Meat and the AI-driven food-tech unicorn NotCo. This signals a clear interest in companies with the potential for significant consumer impact and technological innovation in food and wellness.

Cleveland Avenue is a good fit for founders building businesses in the food, beverage, or lifestyle sectors, especially those using technology to innovate. Their broad investment range means they can support companies from their earliest stages through to maturity.

• Investment stages: Seed, early-stage, late-stage, and private equity
• Industries of focus: Food and Beverage, AgTech, E-Commerce, Wellness, Lifestyle
• Geographical presence: Chicago, Illinois
• Founded: 2015
• Notable investments: Beyond Meat, NotCo, Bear Robotics, Soul Machines
• Portfolio size: 136 investments

You can refer to their website here.

9. Wisdom Ventures

Wisdom Ventures is a San Francisco-based firm that supports entrepreneurs dedicated to building conscious businesses. They provide seed and early-stage capital to companies aiming for positive impact, with a focus on personal health and wellness.

Their portfolio reveals a focus on mission-driven technology, featuring AI leaders like OpenAI and the AI firm Anthropic. They also back wellness pioneers like the MAPS Public Benefit Corporation, which is developing novel mental-health treatments.

This firm is a strong match for founders building technology with a clear ethical foundation, especially in the wellness and software sectors. If you are an early-stage entrepreneur with an ambitious vision, their track record shows a commitment to supporting big ideas.

• Investment stages: Early Stage Venture, Seed
• Industries of focus: Personal Health, Wellness, Software, Information Technology
• Geographical presence: San Francisco, California
• Founded: 2021
• Notable investments: OpenAI, Anthropic, Substack, MAPS Public Benefit Corporation
• Portfolio size: 28 investments

You can refer to their website here.

10. Overton Venture Capital

Overton Venture Capital is a New York-based firm that provides seed-stage funding to consumer-focused companies. They invest in businesses that are building for modern consumers, particularly in retail and wellness.

The firm has a strong record of successful exits, including the employee engagement software Kona and home-furnishings brand The Inside. Their portfolio also includes fast-growing companies like Joylux, which develops technology for women's intimate health.

Overton is a good partner for seed-stage founders in the consumer sector who have a clear path toward acquisition. If your startup is in retail tech or wellness, their focused expertise could be a valuable asset.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Wellness, Retail Technology, Enterprise Software
• Geographical presence: New York, New York
• Founded: 2018
• Notable investments: Joylux, Wethos, Kona, The Inside
• Portfolio size: 27 investments

You can refer to their website here.

11. Evolve Ventures

Evolve Ventures is an early-stage firm based in San Rafael, California, with a clear mission: to back companies that reduce inner suffering and promote personal transformation on a large scale.

Their focus is on conscious businesses, with a portfolio that includes psychedelic therapy pioneer Beckley Waves and the mental health platform CredibleMind. They also back strong enterprise software, showing an appreciation for scalable, impactful technology.

The firm is a great match for founders building mission-driven wellness companies, especially those with a strong technology component that can reach a wide audience.

• Investment stages: Seed, Early Stage Venture
• Industries of focus: Wellness
• Geographical presence: San Rafael, California
• Founded: 2018
• Notable investments: Beckley Waves, CredibleMind, Oji Life Lab, Prevalent Networks
• Portfolio size: 26 investments

You can refer to their website here.

12. Elizabeth Street Ventures

Elizabeth Street Ventures is a New York-based firm that invests in early-stage, digital consumer companies. They back businesses that are obsessive about creating an exceptional customer experience.

The firm has a strong record of guiding portfolio companies to successful acquisitions, demonstrating a focus on building valuable brands. Notable exits include the sustainable skincare line Costa Brazil and the user-generated content platform Pixlee.

This firm is a strong partner for founders building consumer-focused businesses with a deep commitment to user experience. If you are an early-stage entrepreneur with a clear vision for brand growth and an eventual exit, they could be a good fit.

• Investment stages: Early Stage Venture, Seed
• Industries of focus: Consumer Goods, FinTech, Wellness, Mobile Payments
• Geographical presence: New York, New York
• Founded: 2018
• Notable investments: Current, Costa Brazil, Banyan, Pixlee, RISE Brewing Co.
• Portfolio size: 38 investments
• Number of exits: 3

You can refer to their website here.

13. Route 66 Ventures

Based in Alexandria, Virginia, Route 66 Ventures provides both venture capital and credit solutions to companies in financial technology and related services. Their ability to offer different forms of capital makes them a versatile financial partner for startups.

The firm invests across the full company lifecycle, from seed to late-stage, which is a key part of their model. Their portfolio includes major fintech players like the blockchain payments company Ripple and the brokerage infrastructure provider DriveWealth.

Route 66 Ventures is a strong match for founders in the fintech or wellness industries who need a partner that can offer flexible financing as they scale. Their experience with both equity and debt can support a business through its entire journey.

• Investment stages: Seed, early-stage, late-stage venture, and debt
• Industries of focus: Financial Services, FinTech, Wellness, Consumer Lending, Insurance
• Geographical presence: Alexandria, Virginia
• Founded: 2012
• Notable investments: Ripple, DriveWealth, EarthOptics
• Portfolio size: 83 investments
• Number of exits: 15

You can refer to their website here.

14. SoGal Ventures

SoGal Ventures is a New York-based firm that invests in companies shaping how a diverse generation lives, works, and stays healthy. As one of the first institutional venture capital firms founded by women of color, they are committed to backing underrepresented entrepreneurs.

Their portfolio is filled with recognizable consumer brands, including the at-home health testing company Everly Health and personalized haircare line Function of Beauty. This focus on direct-to-consumer companies that have achieved significant scale shows their ability to help build powerful brands.

SoGal is an excellent choice for founders from diverse backgrounds who are building consumer-facing businesses in health and wellness. If your startup has the potential to become a household name, their experience could be a key advantage.

• Investment stages: Seed, early-stage, and late-stage venture
• Industries of focus: Consumer, Health Care, Wellness, Sustainability, Enterprise Software
• Geographical presence: New York, New York
• Founded: 2017
• Notable investments: Everly Health, Function of Beauty, Lovevery, Little Spoon, Parsley Health
• Portfolio size: 61 investments
• Number of exits: 4

You can refer to their website here.

15. Krillion Ventures

Krillion Ventures is a Miami-based firm that provides seed capital to technology companies. They focus on startups in the health, wellness, real estate, and finance sectors.

The firm has a strong track record of guiding portfolio companies to successful exits, including the classroom platform Nearpod. Their portfolio also includes the construction-tech unicorn EquipmentShare, signaling an ability to back high-growth businesses.

Krillion Ventures is a good fit for seed-stage founders in health, real estate, or finance. If you are building a tech company with a clear strategy for an eventual acquisition, their experience could be a key asset.

• Investment stages: Early Stage Venture, Seed
• Industries of focus: Financial Services, FinTech, Health Care, Real Estate, Wellness
• Geographical presence: Miami, Florida
• Founded: 2014
• Notable investments: EquipmentShare, Nearpod, SeedInvest, Sellbrite
• Portfolio size: 28 investments
• Number of exits: 7

You can refer to their website here.

What This Tells Us About The VC Scene for Wellness Companies

This list reveals a healthy and active investor community for wellness companies, with a notable concentration of capital available at the seed and early stages. This is encouraging for founders seeking their first institutional checks. While many firms are located in major hubs like New York and the Bay Area, the presence of investors in cities like Miami, Chicago, and Atlanta points to a broadening geographic reach for funding.

The variety among investors is also a key takeaway. You can find partners ranging from broad consumer-focused funds to highly specialized firms in areas like food-tech or conscious business. This diversity allows you to seek out investors who bring relevant experience beyond just capital. Our hope is that this guide helps you build a more targeted and effective fundraising strategy.

Raise Confidently with Rho

Approaching the right investors is one of the most critical parts of a successful fundraise. A focused list saves you valuable time and energy, allowing you to concentrate on building your business.

Once your round is closed, the work of managing that capital begins. If you’ve just raised, Rho can help you set up your financial stack in minutes.

We provide the tools your startup needs to operate efficiently from day one. Our platform combines business banking, corporate cards, and automated bill pay to help you manage your new funds with confidence.

FAQs about Venture Capital Firms Focused on Wellness

What are the main hubs for healthcare VC firms in the US?

While New York and the Bay Area are dominant, Boston is a key hub for biotech and medical VCs. You'll also find growing clusters of wellness investors in cities like Miami, Chicago, Los Angeles, and Atlanta.

Are there health and wellness venture capital firms in Europe?

Yes, Europe has a strong ecosystem for wellness investment, with major hubs in London, Berlin, and Stockholm. These firms often look for startups with the potential for cross-border growth and provide access to the European market.

What do early-stage health tech venture capital firms look for?

Early-stage firms want to see a strong founding team, a clear problem you're solving, and initial evidence of product-market fit. A large target market and a scalable business model are also critical for securing funding.

How is a biotech VC different from a consumer health VC?

Biotech VCs focus on deep science, like drug discovery and clinical trials, which have long development cycles. Consumer health VCs back more accessible products and services, like apps, devices, and direct-to-consumer brands with faster paths to market.

How can Rho help my startup manage its venture capital?

After your fundraise, Rho helps you manage your capital with an all-in-one platform. We provide banking, corporate cards, and AP automation to give your team the financial infrastructure it needs to grow.