doola and Stripe Atlas both form US companies online, both welcome founders from outside the US, and both charge a few hundred dollars to get started. Past that, they are aimed at different people. Atlas is a one-time formation product tuned for venture-track Delaware startups. doola is a subscription platform tuned for LLC owners, especially non-US founders, who want formation, compliance, bookkeeping, and taxes handled year after year.
This comparison covers current pricing (verified on both official sites in August 2026), what each includes, and which founder each one actually fits. Disclosure: Rho (that's us) offers a competing Delaware C corp incorporation product, mentioned at the end for the founders it applies to.
Stripe Atlas is $500 one time plus $100 per year for the registered agent after year one. doola is subscription-based, from $297 per year plus state fees.
doola's sweet spot is LLCs for non-US founders, with bookkeeping and tax filing bundled in higher tiers ($1,599 to $2,399 per year).
Atlas's sweet spot is the venture-track Delaware C corp: founder equity paperwork, 83(b) election filing, and Stripe ecosystem perks are all included.
Both form LLCs and C corps, but doola supports formation in any US state while Atlas is Delaware only.
Total cost depends on what you need: Atlas is cheaper if you only need formation; doola can be simpler if you were going to buy bookkeeping and tax help anyway.
What each service is
doola (doola.com) is a formation-plus-back-office platform aimed heavily at international founders, advertising support for founders from 175+ countries. It forms LLCs and C corps, obtains your EIN without an SSN, provides a US business address and registered agent, and layers bookkeeping software, tax filing, and even a dedicated bookkeeper on top in its higher plans.
Stripe Atlas is Stripe's incorporation product. For $500 it forms a Delaware C corp or LLC, obtains the EIN, issues founder equity, files 83(b) elections, includes legal templates and the first year of registered agent, and adds $2,500 in Stripe credits plus $50,000+ in partner discounts. Our full Stripe Atlas review covers it in depth.
Quick comparison
Pricing model
Subscription, from $297/yr + state fees
Entities
LLC or C corp
States
Any US state
State filing fees
Extra
EIN
Included
Registered agent
Included while subscribed
US business address
Included
83(b) election filing
Not an advertised inclusion
Founder equity documents
Operating agreement (LLC)
Bookkeeping and tax
Bundled in higher tiers
Non-US founder support
175+ countries, core audience
Pricing model
Subscription, from $297/yr + state fees
$500 one time
Entities
LLC or C corp
C corp or LLC
States
Any US state
Delaware only
State filing fees
Extra
Included
EIN
Included
Included
Registered agent
Included while subscribed
Year one included, then $100/yr
US business address
Included
Not included
83(b) election filing
Not an advertised inclusion
Included
Founder equity documents
Operating agreement (LLC)
Share purchase agreements, equity issuance
Bookkeeping and tax
Bundled in higher tiers
Not offered
Non-US founder support
175+ countries, core audience
140+ countries
Pricing in detail
doola's plans, verified August 2026:
Starter, $297 per year plus state fees. Formation, EIN, operating agreement, US business address, and registered agent. Renews annually, which makes sense because the address and agent are ongoing services.
Tax and Compliance, $1,599 per year plus state fees (listed as discounted from $1,999). Adds federal and state tax filing, a 1:1 tax consultation, bookkeeping software, and expedited EIN processing.
Business-in-a-Box, $2,399 per year plus state fees (from $2,999), or $329 per month. Adds a dedicated bookkeeper, monthly financial statements, and estimated quarterly taxes.
Pulse, $300 per year after a 30-day trial, for bookkeeping software alone.
Note that state fees are extra with doola. A Delaware LLC filing adds $110, and Delaware LLCs owe $300 in franchise tax every year regardless of provider.
Stripe Atlas is $500 once, state fees included, then $100 per year for the registered agent starting in year two. There is nothing else to buy from Stripe; bookkeeping and taxes are yours to source separately.
The honest math: if all you need is a company, Atlas costs less over any multi-year window. If you were going to pay someone for bookkeeping and a tax return anyway, doola's bundles can be competitive against buying those services separately, and everything lives in one place.
Where doola wins
Non-US founders forming LLCs. This is doola's core audience and it shows: EIN without an SSN, US address included, registered agent included, and support built around cross-border questions. If that is you, see also our guide to Delaware LLCs for non-US residents.
Any state, not just Delaware. Wyoming, New Mexico, or your home state if you are US-based.
Bundled back office. Tax filing deadlines and bookkeeping are the things that actually trip up solo founders in year one, and doola's higher tiers exist precisely for that.
Where Stripe Atlas wins
Venture-track C corps. Founder equity issuance, share purchase agreements, and 83(b) election filing are included. doola can form a C corp, but it does not advertise 83(b) handling, and that filing has a hard 30-day deadline with expensive consequences if missed.
One-time cost. $500 once versus a subscription that renews every year.
Ecosystem. $2,500 in Stripe credits, $50,000+ in partner deals, and templates that investors and startup lawyers recognize on sight.
Who should pick which
Pick doola if you are a non-US founder starting an LLC (an e-commerce store, an agency, a consultancy), you want the address, agent, and EIN handled without an SSN, and you would rather pay one vendor annually than assemble bookkeeping and tax help yourself.
Pick Stripe Atlas if you are building a startup that will raise venture capital or issue founder stock with vesting. The C corp paperwork Atlas includes is exactly what that path requires, and the total cost is lower if formation is all you need.
If you are weighing Atlas against other startup-focused options, see Stripe Atlas vs Clerky and our full roundup of the best incorporation services.
A third option for Delaware C corp founders
If you land on the C corp path, Rho Incorporation (yes, that's us) is worth a look alongside Atlas. It is $400 for an attorney-reviewed Delaware C corp filing, refunded when you open a Rho account and maintain a $10,000 average checking balance for 60 days. The registered agent is included for the first year, your SS-4 (EIN application) is prepared and submitted for you, 83(b) election support is included, and approval comes with same-day access to Rho business checking, corporate cards, treasury, and expense management, so the company and its bank account start on the same day. Rho Incorporation supports Delaware C corps today, with LLC support coming soon. If you go the LLC route with doola or anyone else, Rho's banking platform still works for you: LLCs are fully supported for checking, cards, and treasury.
FAQs
Yes. doola is an established formation and back-office platform that has helped founders from 175+ countries form US companies, with public pricing and a real support operation. As with any formation service, it provides standard documents and filings, not legal advice, so unusual situations still warrant an attorney.
doola is a subscription platform centered on LLCs and non-US founders, bundling formation with a US address, registered agent, and optional bookkeeping and tax filing from $297 per year plus state fees. Stripe Atlas is a $500 one-time product centered on Delaware companies, with founder equity paperwork, 83(b) filing, and Stripe ecosystem perks included. Ongoing model versus one-and-done is the core difference.
No. Atlas forms Delaware C corporations and Delaware LLCs for the same $500. The C corp is its flagship use case because of the included equity and 83(b) paperwork, but LLC founders can use it too, as long as Delaware is the state they want.
Both work without a US address or SSN. doola is purpose-built for international founders and includes a US business address and registered agent in every plan, which usually makes it the smoother path for a non-US LLC owner. Non-US founders starting a venture-track C corp are often better served by Atlas because of the equity paperwork, with a mail service added separately.
Starter is $297 per year plus state fees for formation, EIN, US address, and registered agent. Tax and Compliance is $1,599 per year and adds federal and state tax filing plus bookkeeping software, and Business-in-a-Box is $2,399 per year (or $329 per month) with a dedicated bookkeeper. doola runs promotional discounts, so check current pricing at doola.com.
Stripe Atlas is cheaper if you only need formation, since it is a one-time $500 fee with state fees included. doola can be more cost-effective if you were already planning to pay separately for bookkeeping and tax filing, since those services are bundled into its higher-tier plans.
No. doola does not advertise 83(b) election filing as an inclusion, while Stripe Atlas includes it. This is an important distinction for venture-track founders, since the 83(b) election has a hard 30-day deadline with costly consequences if missed.
doola supports formation in any US state, while Stripe Atlas is limited to Delaware only. This makes doola the better option for founders who want to form in Wyoming, New Mexico, or another state.
Yes. Stripe Atlas is a one-time formation product and does not offer bookkeeping or tax filing services, so you will need to source those separately after formation. doola's higher-tier plans bundle those services into a single annual subscription.