doola and Stripe Atlas both form US companies online, both welcome founders from outside the US, and both charge a few hundred dollars to get started. Past that, they are aimed at different people. Atlas is a one-time formation product tuned for venture-track Delaware startups. doola is a subscription platform tuned for LLC owners, especially non-US founders, who want formation, compliance, bookkeeping, and taxes handled year after year.
This comparison covers current pricing (checked on both official sites on October 17, 2026), what each includes, and which founder each one fits. Disclosure: Rho (that's us) offers a competing incorporation product, covered below as a third option.
Stripe Atlas is $500 one time plus $100 per year for the registered agent after year one. doola is subscription-based, from $297 per year plus state fees.
doola's higher tiers bundle tax filing and bookkeeping: Tax and Compliance at $1,999 per year and Business-in-a-Box at $2,999 per year, plus state fees.
Atlas's sweet spot is the venture-track Delaware C corp: founder equity paperwork, 83(b) election filing, and Stripe ecosystem perks are all included.
Both form LLCs and C corps. Atlas forms Delaware entities only.
Delaware revised its fee schedule effective August 1, 2026: a Delaware LLC costs $110 to form and owes a $400 annual tax.
Rho is the third option: when you incorporate a Delaware C-corp with Rho ($400), your business account application opens in the same flow, subject to approval. Rho also forms LLCs for $349 all in, state filing fee included.
doola or Stripe Atlas: which should you choose?
Choose Stripe Atlas if you are building a venture-track Delaware startup and only need formation: $500 one time, with state filing fees, founder equity paperwork, 83(b) election filing, and your first year of registered agent service included. Choose doola if you want formation bundled with ongoing compliance, bookkeeping, and taxes: plans start at $297 a year plus state fees. The third option is Rho: Delaware C-corp $400, LLC $349 all in with the state filing fee included.
Rho is best for founders forming a Delaware C-corp who want their company formed and a business account opened in the same flow, subject to approval.
We assess each option on published price, what that price includes, speed, and whether a business account can open in the same flow as formation.
What each service is
doola (doola.com) is a formation-plus-back-office platform that says it has served founders in 175+ countries. Its Starter plan covers LLC or C-corp formation filed in 1 to 2 business days, an EIN, and a US business address, and its plan comparison lists an operating agreement and registered agent service. Higher plans add tax filing, bookkeeping, and a dedicated bookkeeper.
Stripe Atlas is Stripe's incorporation product. For $500 it forms a Delaware C corp or LLC, obtains the EIN, issues founder equity, files 83(b) elections, includes legal templates and the first year of registered agent, and adds $2,500 in Stripe credits plus $50,000+ in partner discounts. Our full Stripe Atlas review covers it in depth.
Quick comparison
doola | Stripe Atlas | Rho | |
|---|---|---|---|
Pricing model | Subscription, from $297/yr + state fees | $500 one time | Delaware C-corp $400; LLC $349 all in |
Entities | LLC or C corp | C corp or LLC | C-corp or LLC |
State filing fees | Extra | Included | LLC: included |
EIN | Included | Included | Delaware C-corp: your EIN application is filed for you |
Registered agent | Listed in plan comparison | Year one included, then $100/yr | Delaware C-corp: covered for year one |
83(b) election | Not mentioned on pricing page | Filed for you | Delaware C-corp: 83(b) election support |
Founder documents | Operating agreement | Share purchase agreements, equity issuance | Delaware C-corp: attorney-reviewed formation documents |
Beyond formation | Tax filing and bookkeeping in higher tiers | Discounts through Stripe's tax partners | Banking, invoicing, cards, and bill pay, all live the moment your account is approved |
International reach | 175+ countries served | Startups in 175+ countries have used Atlas | Delaware C-corp: at least one US-based owner or officer, a US operating address, and an eligible industry |
Pricing in detail
doola's plans, checked October 17, 2026:
Starter, $297 per year plus state fees. LLC or C-corp formation filed in 1 to 2 business days, an EIN, and a US business address. Billed annually.
Pulse, $300 per year after a 30-day trial, for automated bookkeeping.
Tax and Compliance, $1,999 per year plus state fees. Adds federal and state tax filing and a 1:1 tax consultation.
Business-in-a-Box, $2,999 per year plus state fees ($329 per month). Adds monthly financial statements, synced bookkeeping and taxes, and estimated quarterly taxes.
Note that state fees are extra with doola. Per the Delaware Division of Corporations fee schedule revised August 1, 2026, a Delaware LLC certificate of formation is $110, and every Delaware LLC owes a $400 annual tax by June 1, regardless of provider.
Stripe Atlas is $500 once, state fees included, then $100 per year for the registered agent starting in year two. There is nothing else to buy from Stripe; bookkeeping and taxes are yours to source separately.
The honest math: if all you need is a company, Atlas costs less over any multi-year window. If you were going to pay someone for bookkeeping and a tax return anyway, doola's bundles can be competitive against buying those services separately, and everything lives in one place.
Where doola wins
Non-US founders forming LLCs. doola says it has served founders in 175+ countries, and Starter includes an EIN and a US business address. If that is you, see also our guide to Delaware LLCs for non-US residents.
Bundled back office. Tax filing deadlines and bookkeeping are the things that trip up solo founders in year one, and doola's higher tiers exist for exactly that.
Where Stripe Atlas wins
Venture-track C corps. Founder equity issuance, share purchase agreements, and 83(b) election filing are included. doola can form a C corp, but its pricing page does not mention the 83(b) election, and that filing has a hard 30-day deadline with expensive consequences if missed.
One-time cost. $500 once versus a subscription that renews every year.
Ecosystem. $2,500 in Stripe credits, $50,000+ in partner deals, and document templates for selling, hiring, and running the business.
Who should pick which
Pick doola if you are a non-US founder starting an LLC (an e-commerce store, an agency, a consultancy), you want formation, an EIN, and a US business address on one annual plan, and you would rather pay one vendor annually than assemble bookkeeping and tax help yourself.
Pick Stripe Atlas if you are building a startup that will raise venture capital or issue founder stock with vesting. The C corp paperwork Atlas includes is exactly what that path requires, and the total cost is lower if formation is all you need.
If you are weighing Atlas against other startup-focused options, see Stripe Atlas vs Clerky and our full roundup of the best incorporation services.
Where Rho fits: a third option
Rho Incorporation (yes, that's us) forms Delaware C-corps for $400 and LLCs for $349 all in, state filing fee included. Best for: founders forming a Delaware C-corp who want their company formed and a business account opened in the same flow, subject to approval.
For a Delaware C-corp, every formation document is reviewed and signed off by a licensed attorney, filing takes about 24 hours with the clock starting the next business day after submission, your EIN application is filed for you, you get 83(b) election support, and registered agent service is covered for year one. Banking, invoicing, cards, and bill pay, all live the moment your account is approved. When you incorporate a Delaware C-corp with Rho, at least one owner or officer must be US-based, the company needs a US operating address, and it must operate in an eligible industry.
Related incorporation guides
The full ranking: See our roundup of the best incorporation services for startups, scored on price, speed, and what comes after filing.
Atlas, reviewed: Read our full Stripe Atlas review for what the $500 covers and where it stops.
Beyond Stripe Atlas: Browse the best Stripe Atlas alternatives for providers that pair formation with business account help, bookkeeping, or lower fees.
Atlas vs Firstbase: See our Stripe Atlas vs Firstbase breakdown for pricing, add-ons, and who each one suits.
Shopping on price: Our cheapest incorporation service comparison ranks every major provider by true first-year cost.
Ready to incorporate? Rho Incorporation forms your Delaware C-corp for $400, with your business account application in the same flow, subject to approval, and banking, invoicing, cards, and bill pay, all live the moment your account is approved. Rho also forms LLCs for $349 all in, state filing fee included.
